{"id":15399,"date":"2025-03-04T14:34:16","date_gmt":"2025-03-04T13:34:16","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/cro-ux-analysis\/web-usability\/"},"modified":"2025-09-04T16:32:26","modified_gmt":"2025-09-04T14:32:26","slug":"web-usability","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/web-usability\/","title":{"rendered":"Web usability"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-1c014b7295e493f7b5d0be878d43903e\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Web usability<\/p>\n<\/h1>\n                                    <div class=\"subtitle\">Improving navigation paths<\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-980149444\">\n                    <style>\n                #image-content-section-980149444.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say24.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><p>Customer satisfaction<\/p>\n<p>comes first,<\/p>\n<p>even on the website<\/p>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\"><span style=\"color: #ffffff;\">Web usability activities focus on <strong>improving navigation paths through the organization and creation of effective content<\/strong>. A site with good usability allows you to achieve important results in terms of positive brand perception and improved conversions.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Request information\">\n                                        <span data-title=\"Request information\">Request information<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-62281821\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">Navigation on a website must be a pleasant and positive experience for people. The information being searched for must be found easily and <strong>content must be clear and understandable<\/strong>, as well as <strong>immediately accessible and usable<\/strong> for everyone.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-74be38f139482bda99a480a6e7dea716\"\n         style=\"background-color: \">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Designed for success<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p class=\"whitespace-normal break-words\">Good usability allows people to quickly find what they&#8217;re looking for on the website: whether they do it <strong>to find information or to purchase a good or service, the path must be fluid and fast<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\">To achieve this result we put ourselves in the shoes of those who navigate to <strong>create easy and intuitive paths<\/strong>, but also <strong>stimulating and above all never banal or boring<\/strong>!<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\">This is because <strong>we know the rules and principles of web usability and we apply them to original and engaging content<\/strong>. Two factors that together make a website effective.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-948786490\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">Why have a usable website?<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You improve search engine indexing<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You reduce page abandonment rates<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You increase traffic, user dwell time and conversions<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You build customer loyalty<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You grow your brand awareness and brand reputation<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1160185549\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">What can we do for your website&#8217;s web usability?<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Analysis and objective definition<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We start every project by thoroughly analyzing the client&#8217;s target audience and business objectives.<\/p>\n<p>We study their behavior and use this information to build a solid foundation on which to develop the strategy.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Multichannel strategy<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">The objective is to build customer loyalty through fluid and coherent paths, which improve interaction and encourage conversion. We combine <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">social medi<\/a>a, <a href=\"https:\/\/sayagency.com\/en\/perform\/email-marketing-automation\/\">email marketing<\/a> and <a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/offline-advertising\/\">advertising<\/a> to create an effective digital ecosystem in line with the brand&#8217;s objectives.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Content production<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We develop interesting and engaging content, designed to respond to the specific needs of those who will read it. Every text, image or video is designed to improve the <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">user experience<\/a> (that is, of people), increase dwell time and direct website visitors towards concrete actions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Constant testing and verification<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We conduct regular tests on usability, accessibility and responsiveness of every project to guarantee an optimal experience on any device.<\/p>\n<p>We constantly monitor performance through advanced analysis tools, intervening with targeted optimizations.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n          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vertical-padded\" id=\"featured-services-section-1823829657\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other related services<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/\"\n                               title=\"Copywriting\">\n                                <span>Copywriting<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n   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class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/lead-generation-consultancy-campaigns\/\"\n                               title=\"Lead generation\">\n                                <span>Lead generation<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/web-accessibility\/\"\n                               title=\"Web Accessibility\">\n                                <span>Web Accessibility<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\"\n                               title=\"Digital Analytics\">\n                                <span>Digital Analytics<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":11955,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15399","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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