{"id":15404,"date":"2024-12-17T09:55:02","date_gmt":"2024-12-17T08:55:02","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/digital-analytics-consultancy\/web-analytics\/"},"modified":"2025-09-04T16:35:12","modified_gmt":"2025-09-04T14:35:12","slug":"web-analytics","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/web-analytics\/","title":{"rendered":"Web analytics"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-fd177190c3b4464c0206683c00150aff\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Web Analytics<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-2133657980\">\n                    <style>\n                #image-content-section-2133657980.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" data-src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say3-1.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>Web analytics<br \/>\nWe translate data into insights.<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p><strong>At SAY, we use web analytics to transform data into valuable insights to help your business grow<\/strong>. We develop new skills by investing time and resources, so that numbers become an ever-increasing source of information.<\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Contact us\">\n                                        <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-1976684576\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>There is no digital marketing strategy without web analytics: every action generates data<\/strong>. This data is an asset that must be collected, measured, analysed and monitored in order to define the objectives of your channels, both digital and non-digital, and to constantly improve the user experience.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-1b3222c248f7daa4bf4206129ca767c2\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Quality and precision for measuring digital strategies<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Digital analytics is essential for any business that communicates with its target audience via the web<\/strong>, through its website, social media channels, online advertising campaigns, e-commerce platform, newsletters and so on.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Data never lies and is your best ally for growing your business<\/strong>. It allows you to improve your weaknesses, enhance your strengths and optimise performance, but without professional digital analysis, which selects the most significant data based on your objectives, the numbers remain meaningless.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>SAY&#8217;s data analysis specialists interpret them using dedicated tools and prepare clear reports to make even the most complex analyses accessible<\/strong> in a simple and immediate way.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-75849021d5e4e863603ba0298bae71a7\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Configuring GA4 and Tag Manager is only the first step<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div>\n<p>We use tools such as Google Tag Manager, Google Analytics 4 and Hotjar: <strong>we structure a comprehensive basis for collecting data, identify the most useful data to analyse and interpret it<\/strong> critically to transform it into strategy.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>At SAY, we work with you to define your website&#8217;s objectives and establish measurable and meaningful KPIs<\/strong> (Key Performance Indicators) <strong>for your business<\/strong>: for example, contact requests, conversions and visits. <strong>We work in synergy with the Content, ADV and Social departments<\/strong> to monitor the performance of channels and campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to <a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/data-visualization\/\">data visualisation<\/a>, we enter the data into shared dashboards, such as Google Looker Studio, and <strong>extract the most useful insights to achieve the set goals<\/strong>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-1982275433\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><p>Why invest in web analytics?<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Objectively measure the effectiveness of your online presence or e-commerce<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Understand your target audience&#8217;s behaviour and gather information to optimise campaigns and improve usability.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Gather useful insights to increase the visibility of your web channels and conversion rate.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Optimise activities, resources and budgets to achieve concrete results and set objectives<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-182341929\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>Why choose a web analysis service with SAY?<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Definition of KPIs and objectives<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We work with the client to identify meaningful KPIs and measurable objectives aligned with the business strategy.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Advanced Google Analytics configuration<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We set up Google Analytics and advanced e-commerce to monitor user behaviour in detail.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Advanced event tracking with Google Tag Manager<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We use Google Tag Manager to configure advanced events and track relevant actions on the site, without the need for continuous code changes.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Data analysis and strategic insights<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We analyze the data collected to transform it into strategic insights and concrete actions. This approach allows us to optimize ongoing campaigns and propose strategies based on real, up-to-date data.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Report-based strategic support<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We provide timely and detailed reports to support every strategic decision of the client.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1346220576\">\n\n                    <style>\n                #cta-section-1346220576                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-1346220576                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-1346220576                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-1346220576                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal, and it will become our project.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-450872738\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<\/p>\n<p>Performance<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/strategic-consultancy-marketing-communication\/\"\n                               title=\"Strategic Consulting\">\n                                <span>Strategic Consulting<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-consultancy\/\"\n                               title=\"SEO Consultancy\">\n                                <span>SEO Consultancy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\"\n                               title=\"ADV strategy\">\n                                <span>ADV strategy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\"\n                               title=\"Digital Analytics\">\n                                <span>Digital Analytics<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/data-visualization\/\"\n                               title=\"Data visualization\">\n                                <span>Data visualization<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11972,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15404","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Analytics Consulting - Experts in Google Analytics 4 in Italy<\/title>\n<meta name=\"description\" content=\"Web Analytics \/ Digital Analytics \/ Google Analytics 4 consulting in Italy: we&#039;re experts in transforming data into valuable insights. 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