{"id":15420,"date":"2024-12-17T09:33:53","date_gmt":"2024-12-17T08:33:53","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/seo-agency\/geo-generative-engine-optimization\/"},"modified":"2025-08-21T15:05:58","modified_gmt":"2025-08-21T13:05:58","slug":"geo-generative-engine-optimization","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/","title":{"rendered":"GEO &#8211; Generative Engine Optimization"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-0c5e0200ee455b97b77ab43e6086beab\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>GEO<br \/>\nGenerative Engine Optimization:<br \/>\nthe evolution of SEO<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section bottom-padded\" id=\"image-content-section-1024374042\">\n                    <style>\n                #image-content-section-1024374042.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgb(62,77,76);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say20.jpg\" alt=\"GEO\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>What is Generative Engine Optimization?<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p><strong>Generative Engine Optimization (GEO)<\/strong> is an innovative approach to content optimization, designed to adapt to <strong>generative engines<\/strong> that use <strong>artificial intelligence to provide direct and synthetic responses to users.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Unlike traditional search engines, which return a list of links, generative engines like <strong>Search GPT, Perplexity AI, Google Gemini, Bing Search<\/strong> offer complete and contextualized responses, significantly improving <strong>the user experience<\/strong>. GEO focuses on optimizing content so that it is easily understandable and relevant to user searches, leveraging language models like <strong>LLM models<\/strong> (Large Language Models).<\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"underline-link\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Request a GEO consultation\">\n                                        <span data-title=\"Request a GEO consultation\">Request a GEO consultation<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-67b40145dec32bb82c639246f4247d65\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>Why is GEO important?<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Generative Engine Optimization (GEO)<\/strong> represents the <strong>future of <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a><\/strong>, adapting to new user needs in a world dominated by artificial intelligence. With the integration of GEO strategies with traditional ones, companies can <strong>maximize<\/strong> their <strong>online visibility<\/strong> and improve the overall user experience. Preparing for this evolution is essential to <strong>remain competitive<\/strong> in the digital landscape.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-dab9fd3e75224a46675fba896699a818\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Developments on the new user experience<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><h3>Holistic approach<\/h3>\n<p>The emergence of GEO is radically changing the way users search for information online. With the growing adoption of <strong>AI search engines<\/strong>, users expect <strong>quick and complete answers without having to navigate through a series of links.<\/strong>This has led to a new approach in information seeking, where <strong>continuous conversation<\/strong> becomes the <strong>new standard<\/strong>.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Personalization<\/h3>\n<p><strong>Generative engines<\/strong> not only provide information but also more <strong>personalized<\/strong> interactions, allowing users to ask follow-up questions and receive increasingly <strong>detailed answers<\/strong>. This type of interaction promotes greater user satisfaction and creates a virtuous cycle where information is continuously updated and improved.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-88c1ffbe8142195a1d01b2e9266753b0\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">How GEO integrates with the traditional SEO approach<\/span>\n                                                    <div class=\"title fade-in\"><h2>Differences between GEO and Traditional SEO<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Traditional SEO<\/strong><\/td>\n<td><strong>GEO<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Objective<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">SERP positioning<\/span><\/td>\n<td>Summary of generative responses<\/td>\n<\/tr>\n<tr>\n<td><strong>Approach<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Keywords optimization<\/span><\/td>\n<td>Optimization for clear and complete content, with conversational and natural content<\/td>\n<\/tr>\n<tr>\n<td><strong>User interaction<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">List of links to explore<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Immediate and detailed responses<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Models used<\/strong><\/td>\n<td>Traditional ranking algorithms<\/td>\n<td>Generative AI models (e.g. SGE)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section no-text-content bottom-padded\"\n         id=\"content-section-3d1065e99cfd6b9e6bd16996162046f8\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Optimization strategies to appear among results<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section bottom-padded\" id=\"cards-slider-section-540567863\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                    <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">High quality content<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Create original, in-depth and relevant texts that directly answer users&#8217; questions.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Clear writing <\/h3>\n                                                            <div class=\"content cards-typography\"><p>Use clear titles, bullet points and structured data to facilitate understanding by AI models<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Natural language<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Writing in a conversational and natural way increases the chances of being selected by generative engines.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">EEAT Integration<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Integrate the <strong>EEAT<\/strong> framework (Expertise, Authoritativeness, Trustworthiness) into content to ensure it is considered authoritative by generative engines.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"accordions-img-section vertical-padded\" id=\"accordions-img-section-a3c1a43386d5eb0634b19ddc30d093e6917939753\" style=\"background-color: #659a8b\">\n        <div class=\"container\">\n        <div class=\"accordions-img-section__inner\">\n                            <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>The advantages of GEO<\/p>\n<\/div>\n                                    <\/div>\n            \n            <div class=\"accordions\">\n                                        <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Greater visibility<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>GEO-optimized content is more likely to appear in summaries generated by AI search engines, significantly increasing online visibility.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                            <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Immediate and detailed responses<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>GEO allows brands to provide immediate and detailed responses to user questions, <strong>improving the user experience<\/strong> and increasing <strong>satisfaction<\/strong>.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                            <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Conversational and natural content<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>GEO promotes the creation of conversational and natural content, which is more <strong>engaging<\/strong> and <strong>easy<\/strong> to <strong>understand<\/strong> for AI search engines.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                            <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Adaptation to the new user experience<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>GEO helps brands adapt to <strong>new user expectations<\/strong>, who expect quick and complete answers without having to navigate through a series of links.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                            <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Personalized interactions<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>Generative engines offer more personalized interactions, allowing users to ask follow-up questions and receive increasingly detailed responses.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                            <div class=\"single-accordion\">\n                            <div class=\"single-accordion-summary\">\n                                <div>\n                                    <div class=\"title-subtitle\">\n                                                                                    <h3 class=\"title\">Updated and improved content<\/h3>\n                                                                                                                    <\/div>\n                                    <div class=\"accordion-btn\">\n                                        <span class=\"plus\">\n                                            <span><\/span>\n                                            <span><\/span>\n                                        <\/span>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"single-accordion-content\">\n                                                                    <div class=\"content\">\n                                        <p>GEO creates a virtuous cycle where information is continuously updated and improved, ensuring that content remains relevant and high quality.<\/p>\n                                    <\/div>\n                                \n                                \n                            <\/div>\n                        <\/div>\n                                <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-3f3f0962370d77b8d94962400ff76e9b\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Why choose SAY<br \/>\nfor your GEO consultation<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>SAY is not just a communication and marketing agency, but a competent partner prepared to face the challenges of the future of online search. With strong experience in the SEO field, our agency is able to implement <strong>Generative Engine Optimization<\/strong> effectively. Thanks to a team of experts, we can offer you <strong>strategic consulting<\/strong> based on:<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-1945470760\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                        <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Deep understanding of the SEO\/GEO landscape, keyword analysis and knowledge graph optimization<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">High-quality content creation<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">User Experience at the center<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Monitoring of sessions from AI engines, results analysis and integration with other marketing strategies<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section bottom-padded\" id=\"cta-section-1552414667\">\n\n                    <style>\n                #cta-section-1552414667                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-1552414667                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-1552414667                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-1552414667                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Let&#8217;s determine the future of SEO together.<\/p>\n<p>&nbsp;<\/p>\n<p>Contact us for a consultation<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<section class=\"content-section no-text-content vertical-padded\"\n         id=\"content-section-2823e9e7c10da53bcdb26eee0f559a08\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The team<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"team-slider-section bottom-padded\" id=\"team-slider-section-1826814549\"\n         style=\"background: #FFFFFF;\">\n            <style>\n            #team-slider-section-1826814549.team-slider-section .team-members-carousel .posts-list .team-member-card .team-member-card__inner .card-img::before {\n                background: rgba(101,154,139,0.5);\n            }\n        <\/style>\n        <div class=\"team-slider-section__inner\">\n        <div id=\"team-slider-wrapper\" class=\"team-slider-wrapper\">\n            <div class=\"swiper team-members-carousel mobile-full\">\n                <ul class=\"swiper-wrapper posts-list\">\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"953\" height=\"1077\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/giacomo-callegari.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/giacomo-callegari.png 953w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/giacomo-callegari-265x300.png 265w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/giacomo-callegari-906x1024.png 906w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/giacomo-callegari-768x868.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Giacomo Callegari<\/h3>\n                                                                            <span class=\"company-role\">SEO Director<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"1013\" height=\"1145\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/alessandro-faggian.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/alessandro-faggian.png 1013w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/alessandro-faggian-265x300.png 265w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/alessandro-faggian-906x1024.png 906w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/alessandro-faggian-768x868.png 768w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Alessandro Faggian<\/h3>\n                                                                            <span class=\"company-role\">SEO &#038; CRO Specialist<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"926\" height=\"1046\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/aurora-zotto.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/aurora-zotto.png 926w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/aurora-zotto-266x300.png 266w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/aurora-zotto-907x1024.png 907w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/aurora-zotto-768x868.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Aurora Zotto<\/h3>\n                                                                            <span class=\"company-role\">SEO &#038; Digital Analytics Specialist<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"895\" height=\"1011\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/elisa-sedda.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/elisa-sedda.png 895w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/elisa-sedda-266x300.png 266w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/elisa-sedda-768x868.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Elisa Sedda<\/h3>\n                                                                            <span class=\"company-role\">SEO &#038; CRO Specialist<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"879\" height=\"993\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/valeria-de-santis.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/valeria-de-santis.png 879w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/valeria-de-santis-266x300.png 266w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/valeria-de-santis-768x868.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Valeria De Santis<\/h3>\n                                                                            <span class=\"company-role\">SEO Specialist<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                            <li class=\"team-member-card swiper-slide\">\n                            <div class=\"team-member-card__inner\">\n                                <div class=\"card-img\">\n                                                                            <img decoding=\"async\" width=\"905\" height=\"1023\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/marco-lanzillo.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/marco-lanzillo.png 905w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/marco-lanzillo-265x300.png 265w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/marco-lanzillo-768x868.png 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/>                                                                    <\/div>\n                                <div class=\"card-content\">\n                                    <h3 class=\"card-title\">Marco Lanzillo<\/h3>\n                                                                            <span class=\"company-role\">SEO Specialist<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"featured-services-section bottom-padded\" id=\"featured-services-section-1354678709\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<br \/>\nSEO<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-consultancy\/\"\n                               title=\"SEO Consultancy\">\n                                <span>SEO Consultancy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-audit\/\"\n                               title=\"SEO Audit\">\n                                <span>SEO Audit<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-drupal\/\"\n                               title=\"SEO Drupal\">\n                                <span>SEO Drupal<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-reputation\/\"\n                               title=\"SEO reputation\">\n                                <span>SEO reputation<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/e-commerce\/\"\n                               title=\"SEO for e-commerce\">\n                                <span>SEO for e-commerce<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/international-seo\/\"\n                               title=\"International SEO\">\n                                <span>International SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-websites-migration\/\"\n                               title=\"SEO migration\">\n                                <span>SEO migration<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/local-seo\/\"\n                               title=\"Local SEO\">\n                                <span>Local SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/link-building\/\"\n                               title=\"Link building\">\n                                <span>Link building<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11814,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15420","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GEO: Generative Engine Optimization, servizio su motori generativi AI<\/title>\n<meta name=\"description\" content=\"Servizio GEO (generative engine optimization), ovvero la SEO su motori generativi, per apparire nei risultati AI e presidiare la SGE. 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