{"id":15422,"date":"2024-12-17T09:32:48","date_gmt":"2024-12-17T08:32:48","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/seo-agency\/recupero-penalizzazione-google\/"},"modified":"2025-09-04T16:54:16","modified_gmt":"2025-09-04T14:54:16","slug":"google-penalty-recovery","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/seo-agency\/google-penalty-recovery\/","title":{"rendered":"Google penalty recovery"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-e5f4a1bb3127a39bdc530ed3f9e7cfa6\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Google penalty recovery<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section bottom-padded\" id=\"image-content-section-610856289\">\n                    <style>\n                #image-content-section-610856289.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say17.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>We restore your website&#8217;s ranking and authority<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>Have you noticed a <strong>sudden loss of traffic<\/strong> on your website? It could be the result of a penalty from Google! This is a direct consequence of <strong>practices that violate the guidelines<\/strong> established by the search engine. Understanding the reason behind a penalty is the first fundamental step to resolving it.<\/p>\n<p>At SAY we provide you with a <strong>customized Google penalty recovery service<\/strong>. Our years of experience in the art of SEO allows us to <strong>tackle and resolve even the most complex cases<\/strong>, restoring the visibility and traffic of your website.<\/p>\n<p>If you suspect that your site has been penalized and you want to recover your position in search results, SAY is the right partner for you!<\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"underline-link\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Request information\">\n                                        <span data-title=\"Request information\">Request information<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-b5f02982c48acbdea28ff192414e8cf1\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>What is meant by Google penalty?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Google penalties<\/strong> are measures adopted by the search engine to <strong>maintain the quality<\/strong> and relevance of the results offered to users.<\/p>\n<p>&nbsp;<\/p>\n<p>These actions aim to <strong>counteract practices that can compromise the search experience<\/strong>, such as deceptive or manipulative behaviors.<\/p>\n<p>&nbsp;<\/p>\n<p>A penalty can vary from a simple <strong>reduction in online visibility<\/strong> to the complete <strong>removal of the site from Google&#8217;s search index<\/strong>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-02173b4b2f5595eb553b4f18d6693786\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>What are the causes?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The violations that can trigger a penalty include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Pages primarily designed for search engines<\/strong>, not for users<\/li>\n<li><strong>Deceptive<\/strong> or <strong>manipulative behaviors<\/strong> to improve positioning<\/li>\n<li><strong>Content duplication or use of black hat SEO techniques<\/strong>, such as <em>cloaking<\/em> or <em>doorway pages<\/em>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These tactics, in addition to being ethically questionable, can lead to <strong>manual<\/strong> sanctions, i.e. penalties deliberately assigned by a Google team following a violation of the guidelines, or <strong>algorithmic<\/strong> ones. The latter are <strong>automatic adjustments<\/strong>, related to positioning in search results, often resulting from <strong>Google algorithm updates<\/strong>.<\/p>\n<p>When an important algorithm update is released, this is defined as a <strong>Google Core Update<\/strong>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-f699266ede728c8fd50fc5db23c41760\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>What are Google Core Updates?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Google Core Updates<\/strong>, or major updates to Google&#8217;s algorithm, are <strong>significant changes that Google makes to its search algorithm<\/strong> to improve the overall user experience, providing more relevant, accurate and high-quality search results.<\/p>\n<p>&nbsp;<\/p>\n<p>Unlike minor updates that happen almost every day, <strong>core updates have a broad impact<\/strong> and can significantly influence the ranking of a large number of web pages. These updates are usually <strong>global<\/strong> and affect all search results in all languages.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Core Updates<\/strong> aim to <strong>improve Google&#8217;s algorithm&#8217;s ability to evaluate content quality and the relevance of web pages<\/strong> in relation to search queries. A website might suddenly <strong>gain or lose visibility<\/strong> following these updates, which are designed to refine Google&#8217;s ability to evaluate content and web pages fairly and authoritatively.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-3282665e7ad6524551be7f2c97265ff2\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Algorithmic penalty after Google Core Update: how to get out of it?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Google Core Updates <strong>are officially announced by Google<\/strong>, sometimes with advance notice before their release and with follow-up posts that provide additional information and advice for webmasters. These updates <strong>can take days or weeks<\/strong> to be fully implemented and to stabilize results.<\/p>\n<p>&nbsp;<\/p>\n<p>If your site has been negatively affected by a core update, there is no fix or specific set of actions that guarantee ranking recovery. This is because the update <strong>does not punish sites, but rather content that does not meet the required quality standards.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>For this reason, a fundamental aspect to invest resources in is <strong>improving website quality<\/strong>. Google recommends focusing on creating content that offers real value to users <strong>to recover from a post-update decline<\/strong>. Following <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-consultancy\/\"><strong>SEO best practices <\/strong><\/a>\u00a0and Google&#8217;s <strong>guidelines<\/strong> for webmasters can help sites perform better during and after core updates.<\/p>\n<p><strong>Monitoring your website metrics such as traffic and ranking<\/strong> after a core update is essential to understand which areas might require attention.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section bottom-padded bg-grey\" id=\"benefits-list-section-1584948670\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><p>How to avoid the penalties<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Focus on content quality and originality<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Ensure a good user experience<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Avoid aggressive and highly manipulative off-page SEO techniques<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Optimize the site for high-speed performance, including on mobile<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-icon-slider-section vertical-padded\" id=\"cards-icon-slider-section-2067306470\">\n        <div class=\"cards-icon-slider-section__inner\">\n            <div class=\"intro-content container\">\n                                                <div class=\"title fade-in\"><p>Why trust SAY for penalty recovery?<\/p>\n<\/div>\n                    <\/div>\n        <div class=\"swiper cards-icon-carousel mobile-full\">\n            <ul class=\"swiper-wrapper cards-list\">\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Complete diagnosis<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p>We identify the nature and cause of the penalty, whether it is manual or algorithmic.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Customized strategy<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p>We develop an action plan to specifically resolve your site&#8217;s issues.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Implementation of corrections<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p>We apply the necessary modifications or provide support to developers for problem correction and site optimization.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Ongoing consultation<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p>We offer assistance throughout the entire recovery process and to prevent future penalties.<\/p>\n<\/div>\n                                            <\/li>\n                            <\/ul>\n            <div class=\"pagination-element\"><\/div>\n            <div class=\"navigation-element\">\n                <div class=\"swiper-button-prev news-prev-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                         fill=\"none\">\n                        <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n                <div class=\"swiper-button-next news-next-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                         fill=\"none\">\n                        <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-e010de7a4d98bc9c532ecb91f8348c99\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The projects<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Let our successes inspire you<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1167120351\">\n\n                    <style>\n                #cta-section-1167120351                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-1167120351                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-1167120351                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-1167120351                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal,<br \/>\nand it will become our project.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-618501803\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<br \/>\nSEO<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-consultancy\/\"\n                               title=\"SEO Consultancy\">\n                                <span>SEO Consultancy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-audit\/\"\n                               title=\"SEO Audit\">\n                                <span>SEO Audit<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/e-commerce\/\"\n                               title=\"SEO for e-commerce\">\n                                <span>SEO for e-commerce<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/international-seo\/\"\n                               title=\"International SEO\">\n                                <span>International SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-websites-migration\/\"\n                               title=\"SEO migration\">\n                                <span>SEO migration<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/local-seo\/\"\n                               title=\"Local SEO\">\n                                <span>Local SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/link-building\/\"\n                               title=\"Link building\">\n                                <span>Link building<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/organic-competitor-analysis\/\"\n                               title=\"Organic competitor analysis\">\n                                <span>Organic competitor analysis<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n       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11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\"\n                               title=\"GEO &#8211; Generative Engine Optimization\">\n                                <span>GEO &#8211; Generative Engine Optimization<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         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