{"id":15424,"date":"2024-12-17T09:31:36","date_gmt":"2024-12-17T08:31:36","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/seo-agency\/seo-audit\/"},"modified":"2025-09-04T17:06:33","modified_gmt":"2025-09-04T15:06:33","slug":"seo-audit","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-audit\/","title":{"rendered":"SEO Audit"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-430ce16a60bb4f3823db994a384f0cd0\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>SEO Audit<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section bottom-padded\" id=\"image-content-section-123178061\">\n                    <style>\n                #image-content-section-123178061.img-content-section .img-content-section__inner .img-box::before {\n                    background: #28312F;\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say14.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>The technical analysis of your website<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>One of the fundamental phases in launching an SEO project consists of the <strong>technical audit<\/strong>. This is a document of <strong>in-depth analysis written by the SEO Specialist<\/strong>, containing a series of <strong>specifications<\/strong> and <strong>suggestions<\/strong>, useful (if not essential) to support activities related to <strong>optimizing your website for visibility on search engines<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to the expertise gained over the years and continuous updates on the topic, at SAY we develop <strong>SEO audit activities<\/strong>, detailed based on the characteristics of your digital platform.<\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"underline-link\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Tell us about your objectives\">\n                                        <span data-title=\"Tell us about your objectives\">Tell us about your objectives<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-139a52709ca67a338ff4cf423156eebb\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The reasons for SEO audit<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>What is the purpose of SEO audit?<\/strong> It&#8217;s simple: to <strong>highlight and correct the technical aspects that undermine SEO, <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO and UX<\/a><\/strong> and that, all other things being equal, would limit your website&#8217;s potential. This is a document that is useful both for search engines and for users.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>For search engines<\/h3>\n<p><strong>Search crawlers<\/strong>, although they continue to evolve more and more, need <strong>precise technical optimization to analyze, index and position website pages easily and quickly.<\/strong> Just think of the enormous amount of data they process every day and their resources, which are certainly not unlimited. Poor performance, generation of duplicate, incorrect or irrelevant URLs, and resource crawling issues represent just a few examples of lack of technical optimization of the site.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>For users<\/h3>\n<p>One of the SEO&#8217;s tasks is to study <strong>what users expect to find on a page following an organic search<\/strong>. For this reason, usability and template design of individual pages play a fundamental role in drafting the technical document.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-5902a6acb5d3c398cf2d63394cf9532e\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The audit contents<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Each website is to be considered standalone<\/strong>: at SAY we know this well, which is why <strong>a technical analysis will never be the same as another<\/strong>, not even in the case of matching CMS platforms.<\/p>\n<p>&nbsp;<\/p>\n<p>Generally speaking, we start from a standard, consisting of directives relating to:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Meta tags (title, meta description, H1, H2, etc.)<\/li>\n<li>Layout for main page templates (e.g. homepage, category pages, product pages, etc.)<\/li>\n<li>URL management and site architecture<\/li>\n<li>Internal and external links<\/li>\n<li>Images (dimensions, weight and other attributes)<\/li>\n<li>Pagination (e.g. how category pages with many products are managed)<\/li>\n<li>Multilingual<\/li>\n<li>Domain and server management (multidomain, https protocol)<\/li>\n<li>Resource delivery (e.g. caching system)<\/li>\n<li>Redirects<\/li>\n<li>Proper error handling and status codes 4XX, 5XX, etc.<\/li>\n<li>Breadcrumbs<\/li>\n<li>Sitemap for search engines<\/li>\n<li>Loading performance (Core Web Vitals, pagespeed, page experience)<\/li>\n<li>Layout and UX guidelines<\/li>\n<li>Management of programming, markup and scripting languages (e.g. HTML, Javascript, etc.)<\/li>\n<li>Structured data<\/li>\n<li>and much more.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Although the technical document is primarily aimed at IT professionals (as you will have noticed from the terms used above), site By site is written in such a way as <strong>to be as accessible as possible to non-experts<\/strong>, in particular:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Distinguishing between purely technical interventions<\/strong> and those that mainly concern <strong>the site layout and user experience<\/strong>.<\/li>\n<li>Assigning a <strong>specific priority<\/strong> to each point, in order <strong>to assess the effort<\/strong> that would bring the greatest benefits.<\/li>\n<li>Discussing the document in <strong>a constructive call between SEO specialists, IT and the client<\/strong>.<\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-white\" id=\"benefits-list-section-174650616\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><p>Why should you request an SEO audit?<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">To assess the health of your website<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">To identify issues and opportunities for improvement<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">To align with SEO best practices \/ Google guidelines, which are constantly being updated<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">To improve the browsing experience and user experience<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">To increase visibility on search engines<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Because it is a fundamental step for any SEO project, not only in the event of traffic drops.<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-icon-slider-section bottom-padded\" id=\"cards-icon-slider-section-1805899467\">\n        <div class=\"cards-icon-slider-section__inner\">\n            <div class=\"intro-content container\">\n                                                <div class=\"title fade-in\"><p>Why should you trust us?<\/p>\n<\/div>\n                    <\/div>\n        <div class=\"swiper cards-icon-carousel mobile-full\">\n            <ul class=\"swiper-wrapper cards-list\">\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">We analyze<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><strong>your users<\/strong>, the most visited pages, and pages reported by Search Console with known issues<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">We help you<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p>designing <strong>web pages<\/strong> so that they are <strong>web vitals-ready<\/strong>, across all touchpoints of the customer journey<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">We analyze<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><strong>issues<\/strong> related to the user experience on your website, providing you with <strong>precise and practical solutions<\/strong>.<\/p>\n<\/div>\n                                            <\/li>\n                            <\/ul>\n            <div class=\"pagination-element\"><\/div>\n            <div class=\"navigation-element\">\n                <div class=\"swiper-button-prev news-prev-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                         fill=\"none\">\n                        <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n                <div class=\"swiper-button-next news-next-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                         fill=\"none\">\n                        <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-047575e2b68faf8382d1f05eb2738288\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The project<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Let our successes inspire you<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"case-studies-slider-section no-vertical-padding\" id=\"case-studies-slider-section-879d0a673d8ce4197b1c6b41c3bf27d71843225984\"\n             style=\"background-color: #f9f9f9;\">\n        <div class=\"case-studies-slider-section__inner\">\n            <div class=\"case-studies-wrapper\">\n                <div id=\"case-studies-element\" class=\"case-studies-element\">\n                    <div class=\"case-studies-element__inner\">\n                        <div class=\"swiper case-studies-carousel mobile-full\">\n                            <ul class=\"swiper-wrapper posts-list\">\n                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/bebitalia.png\"\n                                                             width=\"650\" height=\"400\" alt=\"bebitalia\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">B&amp;B Italia<\/h3>\n                                                                                                            <p class=\"excerpt\">SEO<\/p>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/lampcommerce\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/lampcommerce.png\"\n                                                             width=\"650\" height=\"400\" alt=\"lampcommerce\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Lampcommerce<\/h3>\n                                                                                                            <p class=\"excerpt\">SEO and ADV for e-commerce<\/p>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/minirate-ch\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Minirate_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/minirate.png\"\n                                                             width=\"650\" height=\"400\" alt=\"minirate\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Minirate.ch<\/h3>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/serverplan\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/SAY-Case-Serverplan_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/serverplan.png\"\n                                                             width=\"650\" height=\"400\" alt=\"serverplan\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Serverplan<\/h3>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/despar\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/SAY-Case-Despar_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/despar.png\"\n                                                             width=\"650\" height=\"400\" alt=\"despar\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Despar<\/h3>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/viking\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"900\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/20250508-SAY-ID-loghi-case-sito-650x400-esecutivo_viking.png\"\n                                                             width=\"1355\" height=\"834\" alt=\"20250508-SAY-ID-loghi case sito 650x400-esecutivo_viking\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Viking<\/h3>\n                                                                                                            <p class=\"excerpt\">Review of services pages Through the revision of the services pages, we optimised the content to make it more appealing for search engines and more understandable for users with different [&hellip;]<\/p>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/gibus\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus.jpg 1920w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/20250404-SAY-ID-loghi-case-sito-650x400-esecutivo_gibus.png\"\n                                                             width=\"650\" height=\"400\" alt=\"20250404-SAY-ID-loghi case sito 650x400-esecutivo_gibus\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Gibus<\/h3>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/ca-marcello\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1000\" height=\"593\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/ca-marcello-villa-facciata-barchesse-alta.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/ca-marcello-villa-facciata-barchesse-alta.jpg 1000w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/ca-marcello-villa-facciata-barchesse-alta-300x178.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/ca-marcello-villa-facciata-barchesse-alta-768x455.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/20250312-SAY-ID-loghi-case-sito-644x140-SAY_esecutivo_Ca-Marcello.png\"\n                                                             width=\"1355\" height=\"834\" alt=\"20250312-SAY-ID-loghi case sito 644x140 SAY_esecutivo_Ca' Marcello\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">Ca\u2019 Marcello<\/h3>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                            <\/ul>\n                            <div class=\"pagination-element\"><\/div>\n                            <div class=\"navigation-element\">\n                                <div class=\"swiper-button-prev news-prev-slide\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                         fill=\"none\">\n                                        <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                              stroke-linecap=\"square\"\/>\n                                    <\/svg>\n                                <\/div>\n                                <div class=\"swiper-button-next news-next-slide\">\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                         fill=\"none\">\n                                        <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                              stroke-linecap=\"square\"\/>\n                                    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<\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal,<br \/>\nit will become our project<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-1033977374\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<br \/>\nSEO<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/e-commerce\/\"\n                               title=\"SEO for e-commerce\">\n                                <span>SEO for e-commerce<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-reputation\/\"\n                               title=\"SEO reputation\">\n                                <span>SEO reputation<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/international-seo\/\"\n                               title=\"International SEO\">\n                                <span>International SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/local-seo\/\"\n                               title=\"Local SEO\">\n                                <span>Local SEO<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/organic-competitor-analysis\/\"\n                               title=\"Organic competitor analysis\">\n                                <span>Organic competitor analysis<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/core-web-vitals\/\"\n                               title=\"Core Web Vitals\">\n                                <span>Core Web Vitals<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\"\n                               title=\"GEO &#8211; Generative Engine Optimization\">\n                                <span>GEO &#8211; Generative Engine Optimization<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/google-penalty-recovery\/\"\n                               title=\"Google penalty recovery\">\n                                <span>Google penalty recovery<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11814,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15424","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technical SEO audit services - SAY, italian communication agency<\/title>\n<meta name=\"description\" content=\"SEO audit service: an in-depth technical analysis prepared by our italian SEO specialists to optimise your website and ensure proper visibility on search engines. 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