Fondazione Caorle Tourism

Caorle is a pearl of the Upper Adriatic, a tourist destination that combines history, nature and hospitality. With the project for Fondazione Caorle Turismo, SAY was tasked with supporting the destination’s online visibility through a combined strategy of multilingual SEO and ADV specifically targeting emerging but growing countries, with the aim of attracting more tourists during the season.

This work involved two major areas of intervention: on the one hand, enhancing the organic visibility of the institutional website www.caorle.eu; on the other, developing performance campaigns dedicated to the Polish and Czech markets.

Introducing Caorle to those who don’t know it yet and convincing those who already know it to return: to achieve this and many other objectives shared with Fondazione Caorle Turismo, we have developed an integrated strategy focusing on international SEO to drive qualified traffic to the site from search engines, multilingual advertising campaigns focused on the months of greatest tourist interest, and segmentation by nationality, seasonality and interests to maximise the relevance of the messages.

The activity involved both the optimisation of the website from a technical and content point of view and the management of paid campaigns on Google and Meta (Facebook/Instagram) for key countries: Poland and the Czech Republic, in particular.

SEO and ADV activities ensured:

• Extensive, targeted coverage in key areas, focusing on families and travellers interested in the sea, nature and events.
• A constant flow of qualified traffic to the site during the key weeks of the season.
• Growth in digital awareness of the destination, with performance exceeding travel industry benchmarks.