TikTok Ads
Video and music
to promote your brand
Strategic consulting
Through our consultancy service, we comprehensively manage advertising on TikTok Ads, from the conception of the content to the live placement of the ads. We constantly monitor campaign performance and optimise the ads to best communicate with your target audience.
At SAY, we listen to your needs and build the most suitable TikTok Ads campaign for your business, depending on your objectives and shared strategy. We support you at all times to ensure that the ads are functional and in line with your target audience and to increase the performance of the ads.
TikTok: how it works and what you can find
Revolutionary and innovative, TikTok was created as a social platform for sharing content in video format. At the heart of the platform is creativity and storytelling: everyone can showcase their talent, be it a physical, professional or intellectual skill.
With short videos accompanied by music tracks, TikTok is the ideal showcase for emerging brands that want to tell their business and products from A to Z in an engaging way.
In this platform, music plays a fundamental role: TikTok is in fact “sound on”, i.e., when the application is opened, the audio volume is automatically activated.
Therefore, when creating videos, it is important to exploit the rhythm and accompany it with transitions. One of the best practices is to study trends and reinterpret them to create original and customised content.
Why is TikTok so special?
Compared to all other channels, TikTok is the social network that has had the most vertiginous growth in terms of users over time. People who use TikTok spend an average of more than 90 minutes a day on the application: being present on the channel is therefore indispensable to intercept this segment of the public, which prefers digital media to traditional ones.
In an era in which social networks have become an irreplaceable “place” of knowledge and exchange, TikTok becomes a strategic tool for any brand that wants to get noticed and build a relationship of empathy and closeness with the public.
Thanks to the speed and immediacy of the videos, this social networking site makes it possible to remain impressed in people’s minds: the secret to being remembered is to create original, personalised content with an ironic or informative slant.
Initially, TikTok attracted mainly a very young group of users, but the application has now also caught on with more mature age groups and is now perfect for easily reaching a vast and heterogeneous audience.
How advertising works on TikTok Ads
On TikTok it is possible to create campaigns that intercept users at any stage of their customer journey.
The objectives that can be achieved through the ads are:
- Awareness
- Consideration
- Interaction
- Interest
- Conversion
- Loyalty
What are the advertising campaigns on TikTok?
On the platform, campaigns can be created in two modes: Reservation (by paying for reserved premium placements and securing a certain share) and Self-Service (via the classic auction-based placement purchase system).
Reservation Mode
In Reservation you have access to Top View formats, a full-screen video that can be skipped after 5 seconds and is shown when opening the app as the very first content, or Top Feed, the first advertising content within the user’s feed.
Reservation is a booking service and is characterised by fixed prices for content, premium placement and guaranteed impressions.
Self-Service Mode
With the Self-Service Mode, it is possible to be present within the users’ organic feed with advertising content. Videos are shown to those who fall within the targeting selected when creating the campaign, based on demographic criteria and interests. In addition, customised audiences can be created using tracking data from the relevant website.
With the Self-Service mode, you have fluctuating prices depending on advertiser demand, real-time optimisation, and the possibility of running endless ads but with no impression guarantee.
The advantages of advertising on TikTok
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It is a relatively new platform with fewer barriers to entry and less competition.
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It allows you to reach an incremental audience compared to other socials because many users are not present in the Meta ecosystem.
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You can do storytelling thanks to the video format and make your brand known in a more in-depth and concrete way.
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You have the opportunity to experiment with new communication languages and express your creativity.
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You can collaborate with content creators who will create ad-hoc videos for your brand and disclose them to their community.
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It helps you diversify and enrich your media mix: investing in different channels reduces the risk of “wasting” your media budget.