Facebook Page Management

Our team of Social Media Managers and Social Media Specialists takes care of every aspect of your corporate Facebook page, to guarantee you the best results.

The first step is to analyse the market, understand how your competitors communicate on this channel with your target community, and draw inspiration from particularly impactful strategies.

If your company is not yet present on Facebook, we will create a new company page by setting up all the necessary elements: from the user name to the product category, from the cover image to the profile image, from the company description to the website and contact information.

If you already have a Facebook page, we will optimise all existing elements and integrate the missing data.

At this point, we proceed with the drafting of the Editorial Plan, a document that contains the guidelines for all the work that will be done. This is how we ensure respect for your company’s brand identity: we make sure that visual and verbal communication on Facebook is in line with other channels and conveys a consistent image of your brand.

Within the Editorial Plan, you will find:

• Competitor analysis
• Social media objectives
• Tone and style
• Copy Strategy
• Target audience
• Page optimisation
• Selection of headings and main topics to talk aboutSocial strategy.

After establishing guidelines and setting up your company Facebook page, it is time to create engaging content and manage the followers who interact with your company.

We share with you a publication calendar (weekly, bi-weekly or monthly) and create a Content Plan with creative proposals for your Facebook page. This is where the creativity of a Social Media Manager comes into play, with the creation of original posts that are informative and manage to spark curiosity and engage people. Copy and graphics must talk to each other and work in synergy to create innovative and effective content.

Community Management of Facebook pages is also an important aspect: this activity consists of managing comments, private messages and, more generally, interaction with people on social networks. The modalities and contents of the responses are established together with you: we develop a document that collects the standard responses to be provided to those who will interact with the content, in order to make sure that we relate in the most appropriate way to your target audience.

In addition, the Social Media Manager also manages all those activities that directly concern the page, such as setting up for live streaming, cross-posting, approving branded content with partners (other brands on Facebook), creating events on Facebook, and managing and interacting with any influencers.

Finally, in SAY the Social Media Managers support the ADV team in promoting pages, creating Facebook Ads campaigns and monitoring performance.

Every brand is unique and deserves a tailor-made communication strategy, also on Facebook.

For example, for some pages we plan a constant presence because they receive a lot of messages and comments; others need more frequent content sharing, while some require communication related to the seasonality of the product or service.

What are the characteristics of your company? At SAY, we develop a tailor-made management plan for your Facebook page to help you achieve your goals and improve your business results.

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