LinkedIn Company Page Management

In order to create a LinkedIn page that is interesting and engaging, we first analyse data about your target market: we look at industry dynamics, study competitor strategies and examine the characteristics of your target group.

If you do not yet have a LinkedIn company page, we create a new one by including all the elements needed to make it recognisable, such as username, slogan, description, website address, number of employees, profile picture and cover image.

If you are already present on LinkedIn with a corporate page, we optimise the existing information and supplement the missing information so that it is perfectly consistent with your brand identity.

After setting up your company page on LinkedIn, we proceed with the creation of the Editorial Plan. This strategic document provides the indispensable guidelines for directing and structuring all management work.

Thanks to the indications contained in the Editorial Plan, Social Media Managers and Social Media Specialists are certain to develop visual and verbal communication that respects your corporate image on all other online and offline channels.

Our Editorial Plan include:

• Competitor analysis
• Social media objectives
• Tone and style
• Copy Strategy
• Target
• Page optimisation
• Selection of headings and main topics to talk about
• Social strategy

After setting and defining the communication style, the actual management of your LinkedIn company page begins, with the development of original content and the monitoring of user interactions.

Depending on your needs, we structure a publication calendar on a weekly, bi-weekly or monthly basis and include content proposals in a Content Plan that we share with you. In this phase, creativity takes centre stage: copy and post graphics must be distinctive, effective and engaging to attract users’ attention and encourage them to interact with your page.

This is where Community Management comes into play, that set of activities aimed at managing comments and posts from your audience. Compared to other social channels, LinkedIn page management is on average more continuous because, especially on certain topics, there can be a lot of interaction, including “back-and-forth” between users and content creators.

Social Media Managers at SAY also help the ADV team in the creation of LinkedIn Ads campaigns and the verification of results.

LinkedIn is a social network designed by professionals, for professionals: this assumption also defines the page management we put in place at SAY. The tone of voice we adopt on this channel is more technical, authoritative and formal than on other social platforms, precisely with reference to the target audience we are intercepting.

Based on your sector and brand identity, we create a tailor-made strategic communication plan for your LinkedIn company page, to ensure that you achieve your business goals.

In addition to the “basic” management of your LinkedIn page, we also provide Brand Ambassador communication activities. We identify a certain number of people to act as “spokespersons” for the brand, who embody and communicate your company’s values, mission, and vision. We act as ghostwriting: creating content that will be shared on the personal profiles of the identified professionals.

The publication of content on LinkedIn can be carried out directly by SAY’s Social Media Managers (who manage personal profiles as if they were “brand pages”) or by the professionals themselves (in this case, Social’s work consists of content creation, consultancy and strategic support).

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