Spotify Ads
We take your brand
to the new frontier
of advertising
How does
advertising work
on streaming
music platforms?
In an increasingly connected world, streaming music platforms have assumed a key role in the digital landscape. Spotify, the undisputed industry leader, has revolutionised the way we listen to music and podcasts. With millions of monthly active users, it offers unique opportunities for companies wishing to reach a large and diverse audience.
Thanks to its huge library of music tracks, podcasts and audio content, and its personalised user experience, Spotify has become the world’s leading music streaming platform over the years. In 2023, it reached 515 million monthly active users, an increase of 22% year-on-year.
In this context, Spotify Advertising, the platform’s advertising service, is a powerful marketing tool. Ads are listened to by people who have not purchased a subscription, but who use the free version, i.e. around 60% of users.
How to make targeted campaigns?
Spotify provides advertisers with Ad Studio, a self-service platform that allows them to promote their brand to millions of listeners.
With Ad Studio it is possible to create ad-hoc advertising campaigns: from 15-30 second audio spots to banners and clickable videos. For audio spots you can upload your own audio track, or alternatively take advantage of Ad Studio’s free service that provides a library of background tracks and a team of professional voice actors.
Objectives and performance
In addition, you can set precise marketing goals and monitor campaign performance in real time, displaying key metrics such as impression, frequency and click-through rate
Advertisements
customised
to captivate
the audience
Personalisation is at the heart of Spotify Ads’ strategy. Using geographical information, demographics and users’ listening habits, ads can be targeted to reach specific audience segments, ensuring that your message reaches the right person at the right time.
This segmentation capability, coupled with the inherent nature of audio as an emotional medium, makes Spotify Ads a strategic choice for brands wishing to authentically connect with their audience.
Ads on Spotify, in fact, capture the listener’s attention in a moment of relaxation and entertainment, ensuring greater receptivity to the message.
The advantages of advertising on Spotify
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Allows you to make the most of the uniqueness and emotional impact of voice and sound
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Guarantees a wide coverage thanks to the use of the platform from different digital devices (tablet, computer, phone, etc.)
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Increases brand awareness and brand recall over time
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Compared to traditional channels such as radio, it reaches an incremental, easily measurable audience
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Thanks to geographic targeting, it is particularly useful for local activities such as trade fairs, new store openings and special promotions
Tell us about your goal,
it will become our project.