Art Direction for video and photo shoots

How do we arrive at the realisation of a photo and video shoot?

We follow a precise method, which starts with listening and ends with the concrete realisation of the project.

To structure a photo and video shoot we always start by meeting and sharing with the client, colleagues and partners, including professional photographers or videomakers. From there, we build a strategic and well-coordinated project, defined down to the smallest detail: the aim is to transfer concepts, mood, style and tone of the brand.

To do this, we draw up detailed storyboards and shooting boards, invest time in brainstorming and comparisons with the production company in order to transfer concepts and develop solutions that comply with the idea behind the production.

Styling, make-up and wigs, lighting technicians, sound engineers: for our sets we choose experienced professionals with whom we plan the days of work and material processing.

Together with the client, we evaluate the outputs and ensure that the production meets everyone’s expectations.

The visual content we produce for a brand is designed to be versatile. With photo shoots we manage photos and shots that will be used, for example, on a website, on a landing page, on social channels or on ADV/EMK banners. In these cases the figure of the web art director becomes crucial.

But that’s not all: photos can also be used for campaigns in printed materials, such as trade magazines, catalogues, brochures or sustainability reports.

With video shoots, SAY’s creative and multifaceted team is able to range from corporate or campaign videos for a company, product videos, focusing on specific services or the pluses of a brand’s product, thematic videos in series, videos for TV commercials, also taking care of the subsequent editing and post-production phases.