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International SEO

We position your website
on search engines worldwide

Positioning a website on international search engines is a complex task that requires precision, organisation and constancy: a set of strategic actions to improve the visibility of your website and position it within the search engines of other countries.

If done carefully, this activity represents an excellent opportunity to expand your business and increase the conversions of your website globally, with quality traffic.

At SAY, we study the best multilingual SEO solutions: we delve into foreign markets and have Specialists with certified language skills capable of growing your business outside the Italian borders.

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Why multilingual SEO requires in-depth preliminary studies

To position your website abroad, it is not enough to simply carry out a keyword analysis in the language and translate the content. It is necessary to study international markets in depth by, among other things:

  • the behaviour of users abroad
  • the search intentions and needs of users
  • potential market interest and search trends
  • country- and language-specific cultural and linguistic differences and nuances
  • the market shares of search engines in target countries (there is not only Google Search, and in some countries it is not even the most popular engine!)
  • geotargeting by country and language, which will influence the site’s layout at domain and subdomain level
  • competitiveness.
SEO on Yandex
SEO on Baidu

How we do international SEO in SAY

Search engines are multifaceted and present very different characteristics and challenges. At SAY, we manage SEO projects with multichannel and multilingual strategies tailored to your objectives.

 

We collaborate with the best native language partners in international markets to ensure that your website has maximum visibility on search engines, not only in the most popular languages in Europe (English, Spanish, French and German) but also in many others.

 

Before setting up your internationalisation strategy, we carefully assess the infrastructure of your site from a technical as well as a content and communication point of view.

 

In the audit phase, we then check the technical SEO, content and communication.

Technical SEO, content and communication

  • Choice of top level domain

    and possible setting of subdomains, directories, etc.

  • Correct use of “hreflang” tags

    to communicate the correct language-country assignment

  • Upload performance

    server performance, CDN (Content Delivery Network) installation and other technical checks.

  • Terms most relevant to the strategy

  • Tree structure

  • Website content

    for optimisation

  • Possible additions

    or omissions of pages and content to suit the local target group

  • Effectiveness of communication

    online and offline

Alongside the SEO strategy, we enhance the results with specific Adv and Social Media Marketing strategies with which to grow your brand abroad.

 

Finally, we constantly monitor results, because our goal is to constantly improve, step by step. We analyse every piece of data in order to optimise performance and achieve your goals.

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Why should you invest in international SEO?

  • Increase your brand visibility on international search engines

  • Generate quality traffic to your website or e-commerce portal

  • Increase sales

  • Allows you to acquire profiled leads

  • Improves your website’s ranking abroad

What can we do together to grow your business in foreign markets?

  • We analyse

    the brand and the target market

  • We assess

    the different countries on which to focus

  • We develop

    a positioning strategy for your site on international search engines

  • We study

    keywords that favour positioning

  • We write

    language content in an SEO perspective with the support of experienced, native-speaking copywriters

Projects

Be inspired by our success stories

Tell us your goal, become our project

Contact us

The Team

  • Giacomo Callegari

    SEO Director

  • Alessandro Faggian

    SEO & CRO Specialist

  • Aurora Zotto

    SEO & Digital Analytics Specialist

  • Elisa Sedda

    SEO & CRO Specialist

  • Valeria De Santis

    SEO Specialist

  • Marco Lanzillo

    SEO Specialist