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Pinterest Ads

Let us
make your brand
with targeted advertising

At SAY, we develop and manage advertising campaigns on Pinterest to help you achieve your business goals. Thanks to our in-depth knowledge of the platform (we are Pinterest Ads certified), we create effective adverts that captivate your target audience.

Tell us about yourself

Pinterest: visual search for ideas

We harness the power of images and videos to interest people and lead them to discover your brand. We combine strategy and expertise to increase website traffic and sales of your products with low investment. Whatever your need, we will create the perfect advertisement for your business on Pinterest Ads.

 

Pinterest is a social platform that allows searches and offers images and videos as results. This channel is a visual search engine and is used to find ideas quickly and easily.

The target group of Pinterest users

In Italy (source: Audiweb, June 2020) there were more than 19.5 million unique monthly visitors, of which 56% were women and 44% men. The age groups that use Pinterest the most are between 35 and 44 (22%) and between 45 and 54 (24%), followed by users between 25 and 34 and those between 55 and 64 (both 16%).

Pinterest users have different interests and seek inspiration for different areas:

Advertise on Pinterest Ads to inspire and convert

Advertising on Pinterest does not disrupt, it inspires. Pinterest is the only platform where advertisements enrich people’s experience.

Sponsored ads hide within the user’s feed and do not interrupt browsing. Moreover, according to some data, people who arrive on Pinterest are ready to take action.

Depending on the results you want to achieve for your business, with Pinterest Ads campaigns and our advice you can target different goals:

  • Awareness, expanding reach and consolidating awareness of your brand, products or services
  • Consideration, increasing traffic to your content on Pinterest or to your website
  • Conversions, generating actions such as online sales, registrations and subscriptions
  • In-store sales, increasing offline sales

Campaigns
tailored to meet objectives

Once you have identified the purpose of Pinterest Ads for your business, you move on to the operational phase. Through different types of campaigns, different advertisements (also known as “pin”), ad-hoc tracking installations and product catalogue uploads (in the case of e-commerce), we implement the advertising strategy.

You can reach your desired audience based on different targeting tools on the platform:

  • Demographic data, you can choose your audience based on age, gender, geographic location and language
  • Keywords, you can reach people ready to take an action by targeting specific search terms; ads will appear in search results and related pin
  • Interests, you can filter users based on the topics they follow, such as recipes or interior design; ads will appear directly in their feed
  • Customer lists, you can upload a list of customers to reach people who have interacted with your website, shop or content on Pinterest
  • Act-alike audiences, these are audiences to find people with similar interests and behaviour to current customers
  • Automated targeting, audiences created thanks to artificial intelligence algorithms.

By analysing the needs and characteristics of your business, we will build the most suitable advertising strategy for you to best communicate your brand with Pinterest Ads.

Why should you invest in a Pinterest Ads campaign?

  • It allows you to increase the visibility of your brand or products at a lower cost than other platforms

  • Increases traffic to your site

  • Increases the possibility of generating shares in terms of purchases, registrations and more

  • Allows you to reach very specific targets interested in different topics

  • Allows you to intercept both business professionals (architects, designers, planners) and end consumers

Why rely on SAY?

  • We study in depth the sector you operate in and your brand

    We analyse your market and brand positioning to develop tailor-made strategies and achieve maximum impact on Pinterest.

  • We identify the right target audience

    We select the ideal audience by analysing interests and behaviour, optimising campaigns to reach those who are genuinely interested in your products.

  • We choose the best performing pin format and the right positioning

    We test and optimise the most effective formats, choosing the best positioning to increase visibility, interactions and conversions.

  • We collaborate with Pinterest experts on news and opportunities

    We work closely with Pinterest to exploit new features and constantly improve advertising strategies.

  • We monitor results to improve performance

    We analyse campaign data in real time to optimise strategies, maximise performance and improve results over time.

Case Study

Be inspired by our success stories

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