Shopify
Ecommerce
We offer design customisation services, integration of advanced functionalities and SEO optimisation to improve visibility on search engines. We work closely with our customers to understand their specific needs and implement tailor-made solutions that help them increase sales and expand their online presence.
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Shopify is a modern, intuitive and efficient platform for creating e-commerce sites of different types and sizes.
Ideal for those who want a complete solution for managing their online shop, Shopify offers many advantages, from its Cloud-based architecture to the numerous customisation possibilities through the choice of theme (which can be free or paid) and a vast ecosystem of apps. As SaaS (Software as a Service), it does not require installation of the programme locally and can be used by choosing from several subscription plans.
Relying on an agency to develop your ecommerce in Shopify is the ideal choice because, although the basic configuration is simple, you need expert support to achieve lasting results. Our specialised team will not only help you set up and manage your online shop efficiently, but will also guide you at every stage, starting with the design, ensuring that your e-commerce is up and running quickly and with maximum performance.
Do you want to open your Shopify shop?
Ecommerce development in Shopify: the stages of our service
Our ecommerce development service in Shopify can be divided into several key phases to ensure the success of your project.
The phases of our e-commerce development service in Shopify.
In this initial phase, we hold a meeting with the client to understand their business goals, target market, products to be sold and specific needs. We also analyse the competition and define the digital marketing strategy to be adopted.
Based on the client’s requirements and objectives, we design the shop layout, including wireframe and design mockup. This helps us visualise the appearance of the shop and plan an intuitive and appealing user experience. With the support of SEO analysis, we define the information architecture for the new e-commerce site.
After design approval, the actual development of the e-commerce site begins. This includes configuring the Shopify platform, customising the theme, integrating any apps or custom functions, and setting up the payment and shipping processes.
During and after development, we optimise the site content, images and technical structure for search engines. This step is crucial to ensure that the site is visible and reachable by its target market. It is important to involve the SEO Specialist from the earliest stages of site design in order to develop an e-commerce that not only works but is visible and converts. Click here if you want to learn more about our SEO consulting method.
Prior to launch, the site undergoes a wide range of tests to ensure that it functions correctly on all devices and browsers. We test shopping cart functionality, checkout processes and site security.
With the site tested and ready, we proceed to launch. We closely monitor the site for any problems and ensure that everything works as expected. We follow up on all aspects of SEO migration.
After the launch, we implement digital marketing strategies such as SEO activities, pay-per-click advertising, email marketing and social media marketing to attract visitors to the site and convert them into customers.
Shopify is a platform that is constantly evolving. We provide ongoing support to update the site, implement new features and further optimise the shop for emerging trends and changes in search engine algorithms.
This structured approach ensures that every aspect of the Shopify ecommerce is curated to maximise performance and meet customer needs.
Need to develop your ecommerce in Shopify?
Intuitiveness and ease of use are not the only advantages of developing an e-commerce with Shopify, which have allowed the platform to stand out from competing CMSes such as PrestaShop, Magento or WordPress (Woocommerce). Let’s look at the main ones.
Reduced development time: compared to other platforms, development time through Shopify can be shorter. A time saving that allows the shop owner to start selling sooner.
| Feature | Shopify | PrestaShop | Magento | WooCommerce |
|---|---|---|---|---|
| Ease of use | Intuitive and easy, ideal for non-experts. Developer support enhances capabilities. | Requires some technical knowledge, less intuitive. | Complex, requires experienced developers. | Integrated with WordPress, easy for those already familiar with the platform. |
| Full functionally | Manage products, inventory, payments, shipping, and marketing. | Broad functionality, may require paid additional modules. | Extremely powerful and configurable, great for large businesses. | Core features integrated, extendable via plugins. |
| Cloud-based software | Cloud-based architecture with hosting, support, and automatic updates. | Mainly self-hosted software, requires hosting management. | Available in both cloud and self-hosted versions. | Depends on WordPress hosting, not natively cloud-based. |
| Customisation | Wide library of themes and apps to extend features. | Customisable with modules and themes, may require custom development. | High degree of customisation, often at a higher cost. | Wide range of themes and plugins for customisation. |
| Scalability | Adaptable to business growth and sales volume. | Scalable, but may need more server resources as traffic grows. | Scalable, ideal for large company with high traffic volumes. | Scalable to a certain point, beyond which tailored solutions are needed. |
| Security & reliability | Robust and secure platform, protects data and transactions. | Good security, depends on hosting configuration. | High security, especially in the Enterprise version. | Good security, but dependent on WordPress configuration. |
| SEO-friendly | Optimised for search engines, with advanced SEO consulting. | SEO-compatible, but with fewer built-in automations. | Excellent for SEO, though requires advanced technical optimisation. | Good SEO capabilities thanks to WordPress integration. |
| Customer support | 24/7 customer service for assistance and technical support. | Support via community and paid services. | Professional technical support, often at high cost. | Support via community and paid services. |
| Reduced development time | Faster development than other platforms, allows you to start selling sooner. | Variable development time depending on the complexity of the project. | Long and expensive development, but very robust. | Short development time for basic functionality, but complex extensions can take longer. |
Are you convinced about Shopify and need development support?
Opening a shop and selling on Shopify is possible for any type of business: the platform offers different plans with different costs designed for businesses of all sizes and types. Each plan comes with 24/7 technical support, a free SSL certificate, and the possibility of unlimited selling.
It is possible to opt for monthly or annual subscriptions, and the different pricing plans also have different costs in terms of the commissions applicable to individual purchases. The choice of the most suitable plan therefore depends on the size of your company, the functionality you need and the number of monthly purchases you expect to achieve. Ask us for advice on choosing the plan that is right for you.
The ROI (Return On Investment) of a Shopify e-commerce can vary depending on several factors, including:
However, in general, Shopify can offer a high ROI due to its ease of use, comprehensive functionality and low start-up cost, which can translate into an increase in sales against a reduction in operating costs.
In addition to this, Shopify provides several marketing tools that help promote your site and thus attract qualified traffic. Also very useful for maximising ROI are the excellent usability and customisation features offered by Shopify, which allow you to increase conversions by improving the user experience.
Shopify can be an excellent solution not only for those who have to open an online shop from scratch, but also for those who already manage e-commerce with another platform and wish to switch to a different solution. In fact, it is possible to migrate from other CMSs (such as WordPress or Magento) to Shopify, an operation that requires care and precision to ensure that there is no loss of data or negative impact on existing positioning.
The SAY team offers SEO migration services to ensure the process goes smoothly, maintaining business continuity and user experience.
One of Shopify’s strengths is its ability to integrate effectively with a wide variety of external applications and services. This includes:
At SAY, we are dedicated to selecting and implementing the most suitable third-party integrations to extend the capabilities of Shopify shops, improving process automation and customer management effectiveness.
Choosing the right CMS for your e-commerce is a crucial decision, as it can significantly influence the success of your online business. In this context, Shopify emerges as a recommended solution over other alternatives such as Magento and Prestashop for several reasons.
Firstly, its user-friendliness is unparalleled, allowing even less experienced users to manage their shop effectively. This CMS offers a wide range of themes and apps that allow you to customise and extend the functionality of your site intuitively, thanks to an ecosystem rich in integrations.
Shopify is also designed to simplify the configuration and management of e-commerce, allowing for a faster start-up than platforms that require more intensive customisation.
Another strength is its security: Shopify takes responsibility for keeping the site secure and compliant with regulations, reducing the workload on the site operator through reliable hosting, regular backups and PCI DSS compliance for payments.
Considering these features, Shopify is positioned as a strategic choice for those seeking a reliable, secure and easy-to-manage e-commerce solution with clear and predictable costs.
FAQ about Shopify
Shopify is suitable for any type of business and company, from small shops to large B2B entities. Different plans and integrations make it possible to adapt to the needs of different realities.
Shopify allows you to sell almost anything, from physical to digital products, from services to courses.
There are different plans depending on your needs, from the Basic plan (starting at 21 euros per month) to Shopify Plus, starting at $2300 per month.
A fee is charged for each purchase, which varies according to the plan chosen.
No: although a VAT number is not a requirement when opening an account, Italian law does not allow organised and habitual sales activities to be carried out without the burden of taxes, i.e. without opening a VAT number.
Yes, Shopify is a great platform if you are thinking of opening a dropshipping site from scratch. Once you have opened your e-commerce site, you will need to integrate it with your supplier’s site.
SAY eroga tutti i servizi necessari per aumentare la visibilità e promuovere il tuo e-commerce creato con Shopify: dalla SEO all’ADV, dalla consulenza nella scelta del dominio ai servizi di Social Media Marketing, dalla definizione della brand identity allo creazione di un blog con contenuti strategici per migliorare la visibilità del sito, dal design e UX all’integrazione dei report forniti da Shopify con strumenti di analisi delle performance in grado di fornire insights approfonditi.
SAY provides all the services you need to increase the visibility and promote your ecommerce created with Shopify: from SEO to ADV, from advice on choosing the domain to Social Media Marketing services, from defining the brand identity to creating a blog with strategic content to improve the visibility of the site, from design and UX to integrating the reports provided by Shopify with performance analysis tools that can provide in-depth insights.
Why choose SAY for the development of a website in Shopify
We analyse your objectives to define the strategy best suited to your needs.
We offer you advice on choosing and customising your shop.
We design user interfaces from a UX/UI perspective to provide an optimal user experience.
We develop your customised Shopify ecommerce, extending Shopify’s functionality with custom apps, third-party integrations and other analytics tools.
We optimise your site for search engines to increase qualified organic traffic.
We provide detailed analysis and reporting on the performance of your shop, enabling you to make informed, data-driven decisions.
Together we achieve concrete and measurable results.
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