Communication concepts

Thought always comes before action: who are you? What do you do? What do you say and how do you tell your story? What do you promise your target group?

The meeting, confrontation and dialogue with the brand, the sector analysis and the study of competitors are the basis for a good creative project. Listening is the essential condition for choosing where to start, to tell the story of a brand, its products and services. Then there are the channels, which are different in nature and communication style, and the direct and indirect messages that aim to reach wherever they are needed. Our multi-skills allow us to navigate through all channels, finding the most effective means of communication each time.

The creative brand concept is the main idea around which everything revolves. It is the expression of copy strategy, the essential guide to developing effective campaigns. To create an advertising concept or more generally a communication concept, we exploit associations, assonances and explore visual and cultural imagery. We dive in search of the right word, colour and form that best express the concept, to return to the surface with the most functional creativity.

The promotion of a product, service or brand, regardless of the channel in which it takes place, can only start with a concept. We create advertising campaign concepts both above and below the line, designed to engage your target audience effectively.

Banners, videos, advertising pages in newspapers and specialist magazines, billboards, radio and TV spots, trade fairs and events: creativity takes countless forms. Our multidisciplinary team brings them all to life. Small, medium and large productions are planned according to the idea to be realised and coordinated thanks to the synergy with professionals in photography, video making and more.

Our campaigns can be cross-media or targeted at a single media. In either case, they follow a visual mood, tone of voice and a recognisable and memorable communication style. After analysing your business and identifying the results to be achieved, we design and develop the online and offline declinations of the creative concept. We combine digital channels (such as websites, ADV campaigns, social media and email marketing) with sales channels (such as brochures and catalogues) and corporate channels (such as company profiles, sustainability reports, trade fairs and events) to exploit all possible touchpoints.

Strategic planner, copywriter and art director, advertising specialist, web and graphic designer: at SAY the creative approach is a shared value, from strategy to concept realisation, from channel distribution to performance monitoring. The synergy and contamination of different skills are the key to the creation of goal-oriented content.

Because communicating is the art of taking care of every detail, even the smallest.