Corporate image creation

At SAY, we identify the most effective strategy for communicating identity and values and for conveying a consistent and distinctive corporate image. We choose the best form to give ideas and take care of creating a coordinated image with which your brand presents itself on the various online and offline platforms.

We have learnt that creativity is a matter of listening, testing and critical thinking, because a visual has to convince, first of all.

To be recognisable and stand out from competitors, your business must have a clear and defined brand identity and brand image. Among the factors that help create and disseminate your corporate image, the visual plays a key role.

Having a coordinated image ensures that the set of graphic and visual elements is consistent and uniform across all communication channels. Each material and declination will speak of your brand to your target audience, telling the story of your brand’s personality and helping to build a unique “vision” of your business, products and services.

What elements does a corporate image consist of? These may vary from brand to brand depending on their particular characteristics and marketing objectives, but usually include logos, fonts, colours, images, shapes, patterns and so on. The important thing is that they all fit together and work in synergy to best communicate your corporate identity.

At SAY, the creation of the corporate image takes place following several steps:

• Brand study and analysis
• Listening to needs
• Development of ideas
• Sharing of proposals
• Development of a Brand Manual containing guidelines for applications
• Creation of declinations.

Using a proven method, we create customised projects for the visual communication of your brand, whether you want to start from scratch to build your new visual identity, or restyle an existing work.

How do we do it? We synthesise ideas into a moodboard that expresses your identity and philosophy through colour palettes, fonts, graphic lines and choice of materials. We define the style thinking about the institutional image to be conveyed and all the channels in which you are (or will be) present: from the website to the social pages, from the printed paper to trade fairs and events.

We create the creative project using the best graphic design tools to give shape to your identity with a complete visual communication.

Once you have defined the visual elements that represent your brand, it is time to apply the guidelines contained in the Brand Manual to the most strategic tools for your business. Whether online or offline, there are so many possible applications of your corporate identity!

Here are a few examples:

• Business cards

• • Customised printing materials (letterheads, Block Notes, envelopes, folders, flyers, posters, brochures…)

• Signature mail

• • Various types of corporate gadgets (pens, bags, t-shirts…)
  • Product packaging

• Website

• Newsletter

• • Social channels

• Online advertising

According to your needs, we will decline your corporate image on all the media you need.