Web copywriting

Writing text for the web requires the ability to adapt to different purposes: words can be found within the pages of a site, in call to action, in error messages, in product sheets. At SAY, we write SEO-friendly texts that tell the pluses of products and services and effective microcopy that guide people to action.

To do this effectively, we always start with a few questions: is the vocabulary understandable for the reader? Are the call-to-actions intuitive? Is the tone of voice aligned with your brand? Do the keywords intercept the right search volumes? Do the texts provide all the information the user is looking for?

We answer these questions “word by word”, thanks to our team of Content Specialists, experts in writing for digital and beyond, who work in close collaboration with the SEO, ADV, IT and graphics departments to create simple and useful online communication.

Writing for SEO combines two disciplines: web copywriting and search engine optimisation, to satisfy the queries of web searchers, position content and provide a pleasant reading experience.

A well-optimised SEO text naturally incorporates keywords for search engine positioning, internal and external links and persuasive call-to-actions. Homepage content and corporate pages tell the story of who you are, what you promise and the vision behind your brand with originality and sincerity. After all, that is also what people ask from a brand: to establish a trusting relationship.

What are the ingredients of the perfect content? Short, direct and essential sentences.

Bulleted lists:

• to
• let
• the eyes
• rest.

And spaces between paragraphs to catch your breath while reading. Layout also counts.

At SAY, we make your online content perform in all respects.

Your company’s word against that of your competitors: who is more credible?

In both online and offline communication, it is essential to find the right terms (or rather, exact ones) to express a concept, to highlight the pluses of a service and the characteristics of a product, to intrigue consumers and bring them closer to your brand. We do all of this:

• With email marketing, we turn you into an expected and welcome guest in people’s inboxes to announce promotions and share curiosities
• With landing pages, we engage those who need you, converting a need into a sale
• With social copy, we create a bond with users, engaging them as active members of a community and inviting them to express themselves and dialogue
• With ADV texts, we capture the attention and invite the consumer to follow us on the journey to purchase.

Short, medium, long, sometimes one-word texts: we use just the right amount of space to introduce you and convince your audience to choose you.

At SAY, we have an entire Content department dedicated to creativity, tasked with finding the right words to build a brand identity that can be declined on different media: from the web, in the form of banners, posts, website pages; to paper, in the form of brochures, posters and campaigns for newspaper and magazine pages.

From the naming for your brand, which contains your entire universe of values, to the payoff that completes it, like a signature and an unmistakable motto, we find the perfect synthesis to tell your brand.

We structure creative campaigns by connecting text with visuals, letters with images and colours, to communicate a precise and immediate message. We elaborate narrative sequences for videos and TV and radio commercials: we make words the protagonists of screens and frequencies, to travel and reach people’s eyes, ears and hearts.

Be inspired by our success stories