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Video marketing

We are the video marketing agency for you

It is said that a picture is worth a thousand words. In the case of a video, this is true: it is an exciting, engaging and immersive communication format. Whether you want to increase brand awareness, promote a product or to spread the culture of your industry, video is both effective and direct.

At SAY, we work with you to develop strategic and omnichannel video marketing: for social media, for the website, for advertising (e.g. YouTube Ads) and for TV. Sounds, colours, images: we tell your brand with a video that will be remembered.

What is video marketing? And how does it fit into an omnichannel communication strategy?

What is video marketing? It is a communication strategy that uses the video format to promote different content, depending on the objective. For example, it can tell the story of your company in a few seconds and become a corporate video to be placed on the “About Us” page of your website.

Video is a creative and narrative format that tells a story, or highlights the pluses of a product or service, in a dynamic way. There are different types of videos:

Promotional, a form of advertising to accompany, for example, static banners
Corporate, an institutional content designed to present your brand
Tutorials, are useful for users to learn something from you, e.g. how to use one of your products
Web and TV spots, focused on promoting e.g. a service, a course, a solution, etc.

A video content can also be integrated into a broader and more comprehensive media planning strategy, with sponsorship on different channels, such as social, or YouTube, or Google’s display network.

At SAY, we take care of every detail of the video production: from writing the storyboard, to the choice of background music, performers and voice over.

We work as a team, combining our skills: art direction, copywriting, graphic design, IT and advertising.

Why is video essential for your brand

It contributes to conversions – 64% of people are more likely to buy a product after watching a promotional video (Source: Tubular Insights).
It is a format that can be used on different channels – such as social media, YouTube, Display Video Ads.
It is SEO-friendly – video content also ranks on search engines.

How we create a WOW video marketing effect

Who are we speaking to?

People, first of all! We analyse the target group together, to create a video in line with their needs and expectations.
What is the objective?

Promote a new product line, present an initiative, tell people who you are and what you do, or explain to them how to do something.
Let’s find the idea!

We write the storyboard based on the personality and tone of voice of your brand and define fonts, colours and graphic mood.
Where, how and when

In the case of a video shoot, we take care of finding the location, selecting the performers and coordinating other professionals such as videomakers and directors.