Local SEO

At SAY, we use this strategy with a targeted approach to intercept potential customers looking for products or services offered by your business locally. In a way, Local SEO is the equivalent of “classic” SEO but in a local key.

The main advantage of Local SEO is the possibility of gaining online visibility and making yourself known to new people: your business can be seen by users who already know you and are looking for your contact details, but also by users who are not familiar with your business and who do a local search to find what they are looking for.

If your company’s online presence has been correctly optimised locally, it will be more visible in search results and this can increase site visits and possible conversions.

To achieve the desired results with a Local SEO strategy, at SAY we implement onsite and offsite optimisation techniques.

In the case of onsite, we conduct a study of local search queries. We then define the information architecture and create content that performs well in search results. On the off-site side, we take care of all aspects of your business listing on Google Business Profile to increase your company’s visibility on search engines and Google Maps.

Finally, the website’s link profile and the company’s local reputation play a key role. Link building in relevant and reliable local newspapers can strengthen your brand’s reputation in the local community. Search engines value links from authoritative sources, especially if they are “local”, because they indicate that the company is well established in the region and offers quality services.

In SEO, the acronym E.A.T. stands for Expertise, Authoritativeness and Trustworthiness.

E.A.T. is a fundamental concept for local search optimisation strategies and was introduced by Google to assess the quality and credibility of online content.

Google’s goal is to provide people with the most relevant, reliable and high-quality search results possible. Therefore, E.A.T. helps determine the rankings of websites in search results, including in the context of Local SEO.

Demonstrating local expertise, authority and reliability can help your business improve its online visibility, reach a wider audience and build a solid reputation in the local community.

Local SEO is key to positioning multi-location businesses effectively online. By creating specific location pages and a well-structured Store Locator, you can provide customers with accurate, localised information on each location of your business.

At SAY, we offer a customised audit service to optimise these strategies and improve Store Locator performance. Investing in Local SEO is an advantageous choice for chain shops and other large, multi-location and multi-branch companies that want to intercept people’s searches on local areas.

Our SEO team uses business-specific tools to centralise information, create an extensive online presence across numerous digital touchpoints, and enhance the visibility of individual locations and shops.

With our dedicated Local SEO service, we take care of every detail to grow your brand in a targeted manner and position it in the top results for your area. All this with the support of our SEO department, which will help you step by step, listening to your needs and providing you with a personalised service.