Instagram Pages Management

Privileging the aesthetic component of a brand, delving into unusual themes, enhancing the video content, diversifying the target and, consequently, broadening one’s reference fanbase, investing in smarter and faster communication: these are just a few of the opportunities offered by the management of an Instagram page, which SAY’s Social Media Managers and Social Media Specialists work on.

After analysing your target market and evaluating the activities, strategies and operations that your competitors put in place to interact with their community, we proceed with the creation of your new business page by setting up all the necessary elements such as the user name, product category, profile image, feed, bio, contact and website information. If you already have an active Instagram page, SAY’s Social Media Managers will optimise all existing elements and, if necessary, supplement missing data.

The creation of the Editorial Plan is a fundamental activity to identify the guidelines for the work to be done and to establish the strategy to be applied. In this phase, we outline the brand identity of your company, emphasising especially the visual component, which plays a leading role on Instagram, to give a coherent image of your brand.

Within the Editorial Plan, you will find:

• Competitor analysis
• Social objectives
• Tone and style
• Copy Strategy
• Target
• Page optimisation
• Feed management
• Selection of headings and main topics to talk about
• Hashtag
• Instagram Stories management
• Social strategy

This is where SAY’s Social Media Managers and Social Media Specialists work to create an eye-catching, impactful feed that is consistent with the brand’s graphic mood. After defining the social colours and the official font, they identify a precise graphic style that makes the brand immediately recognisable.

The posts will always be conceived as pieces of a larger mosaic, elements with a precise content and graphic sense both analysed individually and in the feed as a whole. This will create an important visual impact and content-wise, and they will be able to present elements of several headings with a common storytelling: references, products, videos, interviews, insights, events, values, corporate elements.

Once the graphic design has been identified, we proceed with content creation and community management.

Starting from a shared calendar, in which we indicate the content and publication frequency (weekly, bi-weekly or monthly), we create the Content Plans with the posts planned for your Instagram page. Creativity, originality and aesthetics are the skills that social media brings to the table in order to create informative posts that intrigue people.

On Instagram, video elements, the reels, also assume significant importance.

In an increasingly “video-oriented” digital market, structuring engaging animated content is essential: Social Media Managers, Social Media Specialists, Graphic Designers and Motion Designers work closely together to identify the most suitable dynamic elements for your brand.

Another very important activity for the social department is the Community Management of Instagram pages, which involves managing comments, private messages, Instagram Stories and, more generally, interaction with people on social networks. To facilitate dialogue with your community, we draft a document containing standard answers to recurring questions. Finding the right methods and ways to talk to your brand’s followers is one of our most important tasks, and we want to do it well.

Social Media Managers and Social Media Specialists also manage all those activities that directly concern the page, such as setting up for live streams, re-sharing Instagram Stories, approving branded content with partners (other brands on Instagram), creating reminders, and managing and interacting with possible influencers.

Finally, in SAY, Social Media Managers support the ADV team in promoting pages, creating Instagram Ads campaigns and monitoring performance, especially for sponsoring the Carousel format, which they often manage directly from mobile.

Activating an Instagram Stories service offers the opportunity to increase and improve your community’s engagement with your content, especially by creating quick, smart, immediate formats, often based on gaming.

Quizzes, questions, reminders, polls and gifs, functionalities that can be activated with Instagram Stories, allow us to use a more direct tone of voice and present topics in a light, informal way, inviting people to interact with the proposed formats: a person performs an action much more willingly when they feel like a protagonist.

The content of the stories must be strategically distributed within a well-structured sequence. If the goal is to get users to “click on the link”, for example, a way must be found to accompany them to that point by keeping them well engaged.

• Objective number 1 (first and second story): intrigue and engage users immediately
• Objective number 2 (third and fourth story): prepare the ground for the conclusion and generate hype. It is essential to provide useful information to the user and a valid motivation to continue watching the stories
• Objective number 3 (fifth or sixth story): it is necessary to highlight the benefit the user will receive by clicking on the link.

Also for this activity we create a Content Plan with creative proposals consistent with the “general” Editorial Plan already provided for Instagram. To enhance and give continuity to this activity, you can decide to insert the Instagram Stories within the “Featured Stories”, creating a preview with a precise visual that is consistent with the chosen graphic mood: in this way, each publication will remain on the company page even after 24 hours.

At SAY, we develop a customised strategy for the management of your Instagram page, taking into account the characteristics of your brand and your business goals.

For example, a page that receives many posts and has a high rate of community interaction will need frequent monitoring by Social Media Managers; while a business that operates on a seasonal basis may need to intensify posting during peak business periods, and so on.

What does your business need? To help you reach your goals, we listen to your needs and develop a communication dedicated to your brand.

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