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Lead Generation

We are the agency that brings you qualified contacts

What is a lead generation agency?

A lead generation agency like SAY is a company that specialises in designing and managing marketing campaigns aimed at generating leads, i.e. potential customers interested in a product or service offered by a company. These agencies operate in the digital sector, using a wide range of tools and strategies to attract and convert users into potential customers.

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At SAY, we develop marketing strategies with lead generation as the objective. Our team of experienced consultants is dedicated to enhancing your business. We design and manage targeted advertising and SEO campaigns to help you reach your sales and conversion goals, thereby increasing the flow of qualified leads to your business.

Building relationships to acquire new customers: from generic target to prospect

Why rely on a lead generation agency?

Finding genuinely interested people: that’s what lead generation does. A set of web marketing techniques to acquire quality contacts. Prospects are identified through targeted banners and ADV campaigns.

 

At SAY, we build a dialogue with that part of the target group that is truly interested in the brand and the product. And we know how to make the bond between prospect and brand continue over time, sometimes even to the point of turning the prospect into a convincing brand ambassador. A two-way relationship resulting from ADV campaigns, banners and creative formats created by a team of professionals who combine their skills to maximise the result.

 

Choosing to work with a lead generation agency can be a strategic investment for companies seeking to maximise their marketing and sales activities, with a professional and scientific approach, and wishing to expand their customer base and improve sales.

Here are some main reasons why:

  • Expertise and specialisation

    Lead generation agencies possess specific and up-to-date expertise in the field of digital marketing. They use tested and approved strategies to attract and acquire qualified leads, thanks also to their access to advanced tools and technologies.

  • Saving time and resources

    The outsourcing of this function allows companies to focus on their core competencies, while delegating time- and resource-intensive marketing activities to external experts. This can result in greater operational efficiency and reduced internal costs.

  • Access to New Technologies

    Lead generation agencies often have access to state-of-the-art software and tools for marketing automation, lead tracking and data analysis (we use them 🙂 ). Using these technologies without the intermediation of an agency could be costly and complex.

  • Scalability

    With the help of an agency, it is possible to scale marketing activities according to business needs and goals without having to invest in additional human resources. This is especially advantageous in times of peak activity or when testing new markets.

  • Improved ROI

    Thanks to their experience, agencies can optimise lead generation campaigns to ensure the best possible return on investment. They can quickly adapt strategies based on performance and data analysis.

  • Focus on qualified leads

    Working with an agency helps ensure that the focus is on high-quality leads that are more likely to convert into paying customers, thus improving the overall effectiveness of sales campaigns.

  • Measurable results and continuous improvement

    Agencies provide detailed reports on campaign performance, allowing you to accurately measure the effectiveness of different strategies and make continuous improvements.

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Why rely on the SAY lead generation agency?

How to help you choose your Lead Generation agency (us 🙂 ) ?

 

We are an agency specialising in Lead Generation, with offices in Padua and Milan, but we operate throughout Italy. We are dedicated to the management of online advertising campaigns, specifically designed to generate qualified leads, concrete and measurable results. We activate lead generation campaigns all over the world, through direct international collaborations, without media centre intermediaries, in order to guarantee maximum investment quality, in-depth control and complete cost transparency. The digital advertising landscape is constantly evolving, with new advertising formats emerging and existing ones being developed. To stay ahead of the curve, we constantly update and test our campaigns, proposing innovative solutions that improve performance and consolidate brand positioning in the market.

 

We do this together with our clients with Determination, Competence, Passion, Reliability, Method and Organisation. Our customers speak for us. We prefer to listen… and do.

 

Contact us and tell us your goals: we will achieve them together.

Among the best lead generation agencies since 2004
55

Certified, experienced, determined specialists

2

Offices in Milan and Padua

53

Awards won at Mediastars and IKA contests

23

Certifications obtained

6200

Hours per year: training, research and development

Channels we manage for lead generation
Google Ads
Bing Ads
Facebook e Instagram Ads
Linkedin Ads
SEO

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers can create ads that appear on Google’s search network and other websites. These ads can be customised to appear when specific keywords are entered into the search engine, allowing advertisers to reach an audience that is already interested in their products or services.

 

Google Ads is particularly effective for lead generation because it allows ads to be precisely targeted to potential customers based on demographics, interests, and search behaviour. In addition, it offers tools to track ad effectiveness, allowing advertisers to optimise campaigns in real time to maximise results and ROI (Return on Investment).

 

We curate Google Ads campaigns with the specific objective of maximising lead generation for your business. Through strategic campaign management, we continuously optimise keywords, ads and budgets to ensure a high return on investment and a steady flow of qualified leads.

Strategic consulting Google Ads

Bing Ads

Bing Ads, now known as Microsoft Advertising, is an online advertising platform that allows companies to promote their products and services through ads in Bing search results and on partner sites. It uses a pay-per-click (PPC) model, where advertisers pay only for clicks received, making it a cost-effective option.

 

It is ideal for lead generation for several reasons: it offers detailed demographic targeting, allowing you to reach specific audiences; it often has lower costs per click than Google Ads, allowing you to get a good ROI with smaller budgets; and it benefits from integration with other Microsoft platforms, such as LinkedIn, for more precise targeting. These features make Bing Ads an effective channel for attracting qualified leads.

 

We handle Bing Ads campaigns with the aim of generating qualified leads for your business.

Bing Ads strategic consulting

Facebook and Instagram Ads

Facebook Ads and Instagram Ads are online advertising platforms operated by Meta respectively. Both systems allow advertisers to create and distribute targeted advertising content to specific audience segments, based on various criteria such as age, interests, online behaviour and geolocation.

 

These platforms are ideal for lead generation because they offer advanced tools for targeting and customising ads. Advertisers can reach highly specific audiences, increasing the likelihood of attracting potential customers interested in their products or services. In addition, Facebook and Instagram provide detailed metrics that help monitor the effectiveness of campaigns and optimise them to improve return on investment.

 

Managing campaigns on Facebook and Instagram Ads with the goal of generating leads requires in-depth knowledge of how the platforms work and a well-defined strategy. This includes the creation of optimised ads, accurate audience targeting and continuous data analysis to optimise performance. Using these strategies, we can maximise the return on our advertising investment and significantly increase the number of potential customers.

 

Strategic consulting Facebook and Instagram Ads

Linkedin Ads

LinkedIn Ads is a digital advertising platform offered by LinkedIn, the world’s largest professional network. It allows companies to target advertisements based on various criteria such as industry, professional role, skills and more, making it particularly effective for generating qualified leads, i.e. potential customers interested in the products or services offered.

 

The platform is ideal for lead generation because it makes it possible to reach decision makers and professionals in specifically business-oriented contexts, thus increasing the likelihood of conversion and success of advertising campaigns.

 

We curate campaigns on LinkedIn Ads with the specific objective of maximising lead generation, optimising targeting, messaging and budget to ensure that each campaign is as effective as possible in reaching and converting the desired audience.

Strategic LinkedIn Ads consulting

Search Engine Optimization

SEO (Search Engine Optimisation) is the set of strategies and techniques aimed at improving the visibility of a website in the results of search engines, such as Google. It is crucial for lead generation because a high ranking in search engines significantly increases the likelihood of attracting qualified visitors interested in the products or services offered. Moreover, a site optimised for SEO tends to generate organic traffic, which is often of high quality and low cost compared to other forms of digital marketing. Finally, SEO optimisation improves the performance of advertising campaigns themselves.

 

As an agency specialising in SEO since 2004, we focus on these dynamics to help companies increase their lead generation. We use advanced on-page and off-page optimisation techniques to improve site visibility, increase qualified traffic, and consequently maximise the number of potential customers.

 

Strategic SEO Ads Consulting

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The steps of our method

Our lead generation service follows a few fundamental phases designed to ensure that each lead generation campaign is effective, efficient and aligned with your business objectives.

These phases allow us to generate tangible and sustainable results on our projects.

The phases of our lead generation consultancy

The phases of the lead generation strategy

  • 1. Analysis and planning

    Step 1

    Definition of objectives: In this initial phase, we work closely with the client to clarify business objectives. Objectives may include increasing the number of leads, reducing the cost per acquisition, or increasing sales. This clarity is crucial to guide all subsequent strategic and operational decisions.

  • Step 2

    Market and competitive analysis: we do an in-depth analysis of the market to understand competitive dynamics and identify opportunities. This includes the study of direct and indirect competitors, their marketing strategies and market positions. The analysis helps to effectively position the customer and find market niches.

  • Step 3

    Target audience identification: we precisely define the target audience as it is crucial for the success of campaigns. We develop a detailed profile of the ideal customer, analysing demographic aspects such as age, gender and geographical location, as well as behaviour and preferences. This phase guides the customisation of messages and offers.

  • 2. Research and SEO strategy

    Step 1

    Keyword research: this step involves identifying the keywords that the target audience uses to search for similar products or services. We use keyword research tools to discover high search volume terms relevant to the client’s business, balancing competition and search intent.

  • Step 2

    On-page optimisation: on-page optimisation focuses on improving website elements to make them more visible and relevant to search engines. This includes optimising the tree structure to ensure that the site responds better to search queries.

  • Step 3

    Off-page optimisation: this step is about increasing the authority of the site by improving its backlink profile. We engage in link building strategies, such as creating shareable content and collaborating with other authoritative sources, to increase the online reputation of the client’s site.

  • Step 4

    Technical SEO: technical optimisation focuses on improving site performance, including loading speed, and usability. This step ensures that the site is easily indexed by search engines and provides a good user experience.

  • 3. Advertising Strategy

    Step 1

    Setting up advertising campaigns: we set up campaigns on advertising platforms such as Google Ads and social media. This step involves choosing appropriate campaign types, such as paid search, display, or video campaigns, based on the client’s objectives and target behaviour.

  • Step 2

    Targeting and Segmentation: using advanced targeting options, we segment the audience to ensure that ads reach the most relevant users. This includes targeting based on demographics, interests, past behaviour and purchase intent, increasing the effectiveness of campaigns.

  • Step 3

    Creative ad creation: ads must be eye-catching and relevant to capture the attention of the target audience. We develop creative so that it resonates with the audience and drives action, ensuring the message is clear and compelling.

  • 4. Implementation and launch

    Step 1

    Content development: creating valuable content is essential to attracting and retaining audience attention. We produce informative and engaging content that helps educate the audience and drive them towards lead acquisition.

  • Step 2

    Landing pages and conversion funnels: landing pages are designed to maximise conversions, with optimised layouts, clear call-to-actions and easy-to-complete forms. We build conversion funnels that guide users through the lead generation process effectively.

  • Step 3

    Initial monitoring and analysis: after launching campaigns, we carefully monitor performance to ensure that everything is working as planned. This includes checking traffic, conversion and user behaviour data to identify any problems or areas for improvement.

  • 5. Monitoring and optimisation

    Step 1

    Performance analysis: Using advanced analysis tools, we continuously monitor key campaign metrics such as CPA (cost per acquisition), CPC (cost per click) and conversion rates. This helps to assess the effectiveness of campaigns and identify opportunities for improvement.

  • Step 2

    Continuous optimisation: based on the data collected, we make changes to campaigns to improve performance. This includes optimising budgets, modifying ad messages and adjusting targeting strategies to maximise return on investment.

  • Step 3

    A/B Testing: we do A/B testing to experiment with different variations of ads, landing pages and other critical elements. This process allows us to determine which versions work best and we implement changes that lead to the best results.

  • 6. Reporting and feedback

    Step 1

    Creation of detailed reports: we prepare regular reports analysing campaign performance, comparing results with initial targets. These reports provide a clear view of ROI and areas requiring further improvement.

  • Step 2

    Feedback and strategy review: we periodically meet with the client and based on the feedback we review and adapt the lead generation strategy to ensure that it continues to meet the needs and goals set. This iterative process helps to continuously improve the effectiveness of campaigns.

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FAQ

What is lead generation?

Lead generation is the process of attracting and converting potential customers interested in your products or services. Our goal is to identify these potential customers, collect their information and help you turn them into actual customers.

How does our lead generation service work?

We use a combination of digital strategies, including social media marketing, email campaigns, SEO and pay-per-click advertising, to attract qualified prospects. Through targeted content and specific offers, we incentivise users to provide their information, which we then share with you for further action.

Which sectors do we serve?

We serve a wide range of industries, including but not limited to: B2B, B2C, technology, construction, industry, home design, education and more. We adapt our strategies to the specific context of your industry to maximise results.

How do we measure the success of lead generation campaigns?

We use key performance indicators (KPIs) such as the number of leads generated, cost per lead, lead conversion rate and ROI of campaigns. We provide regular reports analysing these metrics to ensure that our strategies are effective and to make improvements where necessary.

How long does it take to see results?

The time it takes to see tangible results can vary depending on the nature of the campaign and the industry. Typically, our clients start to see an increase in qualified leads within 1-3 months of starting campaigns.

What is our process to ensure the quality of leads?

We apply filters and qualification criteria to ensure that the leads generated meet the specific requirements of your business. We constantly consult with the client to assess the quality of the generated leads.

Do we offer customised services?

Yes, we understand that every company has unique needs. We offer customised solutions that can be adapted to specifically meet the client’s business goals, budget and expectations.

How can I start working with you?

You can start by contacting us via our website. We will organise a free initial consultation to discuss your specific needs and outline a potential strategy.

Why should you invest in a lead generation campaign?

  • Increase in conversions and qualified leads

  • Increased sales

  • Accurate customer segmentation

  • Improved visibility on search engines

  • Optimisation of budget and investment

What are the benefits for your brand?

  • Increases visibility specifically in target markets

  • Increases qualified traffic

  • Increases sales

  • Increases quality leads

  • Optimises investments and optimises budgets

  • Enables multilingual positioning in search engines.

Tell us
your objective, it will become
our project

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