Google Ads Agency

Strategic consulting to grow your business
Agenzia Google Ads

What is a Google Ads agency and what does it do?

Google Ads agency like SAY is a company that specialises in managing advertising campaigns on Google Ads, Google’s online advertising platform. Google Ads agencies offer professional services that help companies effectively use pay-per-click (PPC) advertising to achieve their digital marketing goals.

At SAY we plan the best advertising strategies using the Google Ads platform. Our team consists of experienced Google Ads consultants who will enhance your business to reach your sales and conversion goals with targeted campaigns.

Why rely on a Google Ads agency?

Relying on an agency specialising in Google Ads offers numerous advantages, especially for companies aiming to optimise their online visibility and maximise the return on their advertising investment. People search for everything on Google: what to do, what products or services to buy, where to buy them, and what other users’ opinions are.

 

Implementing Advertising strategies on Google means intercepting people’s needs when they need it most.

 

Here are some of the main reasons why it can be advantageous to work with an agency:

Need a reliable Google Ads agency?

Why rely on SAY?

How to help you choose your Google Ads agency (us 🙂 ) ?

 

We are a Google Ads agency certified Google Premier Partner with offices in Padua and Milan, but we operate throughout Italy. We manage online advertising campaigns aimed at generating concrete and measurable results.

 

We activate campaigns worldwide through direct international collaborations and without passing through media centres in order to guarantee investment quality, greater control and cost transparency. Digital advertising today is characterised by the continuous emergence of new advertising formats and the evolution of existing ones.

 

We continually update and test campaigns to come up with new solutions that improve performance and give brands precise positioning.

 

We do this together with our clients with Determination, Competence, Passion, Reliability, Method and Organisation. Our customers speak for us. We prefer to listen… and do.

 

Contact us and tell us your goals: we will achieve them together.

Among the best Google Ads agencies since 2004

70 Specialists

certified, experienced, determined

2 Operational offices

in Milan and Padua

53 Awards won

at Mediastars and IKA contests

23 Certifications
6200 Hours per year

training, research and development

Certified Google Premier Partner agency

We are a Google Premier Partner agency. What does this mean? An agency with Google Premier Partner status is recognised by Google as one of its most qualified and competent partners in the management of Google Ads campaigns. This recognition is only awarded to a limited number of agencies that meet strict criteria. Here is what it means to be a Google Premier Partner:

  1. Top performance: agencies must demonstrate outstanding performance in their clients’ ad campaigns. This implies effective optimisation of campaigns to ensure a good return on investment.
  2. Certified experience: agency team members must have Google Ads certifications, which demonstrate their competence in using the platform. The certifications cover various areas, including advertising in the search network, display, video, shopping and apps.
  3. Significant advertising spend: to qualify as a Premier Partner, an agency must manage a significant volume of ad spend on Google Ads, demonstrating their expertise and commitment to managing large budgets.
  4. Access to exclusive resources: Google Premier Partner agencies have access to special resources, including advanced training, dedicated support from Google and early access to new advertising features and tools.
  5. Exclusive partners: being a Google Premier Partner differentiates an agency in the market as a leader in digital advertising. This status can attract new clients looking for experienced and reliable partners to manage their campaigns.

 

In summary, being a Google Premier Partner is a recognition of excellence in the field of digital advertising, confirming our agency’s ability to provide high-level Google Ads advice and concrete results for our clients.

Need a Google Premier partner agency?

Our method of managing Google Ads campaigns

Our method is structured in six key steps, designed to ensure that each Google Ads campaign is effective, efficient and aligned with your business objectives.

Our method for managing Google Ads campaigns

The phases of the Google Ads strategy

Tell us who you are. We will plan the best Google Ads strategy for your business

In a market increasingly focused on the human-to-human approach, planning an effective Google Ads strategy means taking people’s needs into account, analysing your Customer Journey and your Customer Map to keep your goals clear.

 

Depending on whether your business is aimed at the end consumer (B2C) or other businesses (B2B), our Google Ads agency applies the most suitable methodological approach with which to achieve campaign objectives and bring measurable results.

 

At SAY, to turn results into a successful experience we value your story, we get to know your industry to study the most appropriate strategy with which to increase conversions and improve your website’s visibility within search engines. It is not enough for us to apply the best tools, we want to know who you are and what your objectives are so that we can make them our own and accompany your new customers on their purchasing journey.

Google Ads Consulting

Google Ads consulting consists of several key stages. We begin with a needs analysis, which includes assessing the client’s objectives and analysing the market and competition to identify opportunities and challenges.

 

This is followed by the campaign strategy, in which we research the most relevant keywords and define the right targeting based on demographic and behavioural data. Next, we move on to campaign setup, which includes creating creative and relevant ads and organising the campaign into ad groups with specific targets.

 

The optimisation and management phase involves monitoring and analysing campaign performance across key metrics, making data-driven changes to improve campaign effectiveness.

 

We also provide reporting and feedback, through regular campaign performance reports and feedback sessions to discuss results with the client and adapt the strategy.

 

Finally, we offer growth advice, with strategic suggestions on new opportunities and providing ongoing support and training to the client’s internal team. This approach ensures that campaigns are planned and optimised to maximise return on investment.

We are at your side with a tailored Google Ads consulting service

Travel, finance, sports, news, shopping and more. People rely on Google to find the answer to any need.

 

Google, in fact, is one of the most used search engines in the world and this means that to stand out, it is not enough to be well positioned in the search results: to achieve your goals, you will have to accompany the SEO activity on your website with an effective Digital Strategy with which to plan Advertising campaigns on Google’s network.

 

Google Ads (formerly called Google AdWords) is the tool offered by the search engine to set up advertising campaigns. Through a precise choice of keywords, your ad will appear at the top of the search results linked to the relevant keywords. In this way, you can be found even faster by those who really need your product or service.

 

Advertising on Google allows you to exploit the full potential of online advertising with campaigns calibrated to your goals and budget. It allows you to control costs, as each campaign is based on cost-per-click, and to precisely target your campaigns to intercept people with specific interests by always showing relevant ads. In addition, Google Ads is an excellent tool with which to monitor the performance of your ads, analyse results and manage campaigns. 

 

With a methodically thought-out and planned advertising strategy, you can convert visitors to your website into potential customers and increase the visibility of your online portal. Our agency is certified as a Google Premier Partner, an important recognition that guarantees the competence of our team in realising quality Advertising projects.

Have we convinced you?

FAQ

What does a Google Ads agency do?

Google Ads agency manages pay-per-click (PPC) advertising campaigns on the Google Ads platform. This includes ad creation and optimisation, budget management, performance analysis, and reporting. Our goal is to maximise the return on investment (ROI) of your online advertising campaigns.

Why should I choose an agency to manage my Google Ads campaigns?

Entrusting the management of your Google Ads campaigns to a specialist agency allows you to benefit from the experience and expertise of experts who work with the platform every day. This results in more effective ads, better budget allocation and optimised results, without you having to invest time and resources to manage everything in-house.

What is the cost of managing a Google Ads campaign with an agency?

The cost can vary depending on the complexity of the campaign, the advertising budget managed, and the level of service required. We offer customised solutions according to your specific needs. It is advisable to arrange a meeting to discuss the details and receive a customised quote.

How can I measure the results of my campaigns?

We provide detailed reports that include key metrics such as impressions, clicks, conversion rate, and cost per acquisition (CPA). These reports are designed to give you a clear view of the effectiveness of your campaigns and areas for improvement.

How long does it take to see results?

Results can vary depending on many factors, including industry, competition, and budget. Generally, you can start to see significant improvements in campaign performance after the first 1-2 months of continuous optimisation.

Can I change or stop the campaign at any time?

Yes, Google Ads campaigns are completely flexible. We can change the budget, pause or stop campaigns at any time. Our agency works with you to ensure that changes are implemented quickly and that campaigns are always aligned with your business goals.

Why should you invest in a Google Ads campaign?

  • Increase conversions 
  • Increases sales 
  • Allows you to segment your customers
  • Improves search engine visibility
  • Optimises budget and investment

Why trust us?

  • We create strategic campaigns, tailored to your business

  • We analyse your target audience and your customer journey

  • We select the best performing keywords to structure your Google Ads campaign with

  • Monitor campaign progress and analyse results to improve performance

Tell us your goal, it will become our project