SEO Agency

Relying on an SEO agency, today more than ever, represents a strategic investment in the visibility and effectiveness of your brand in the complex digital ecosystem.

SEO is no longer limited to simple search engine optimisation; it embodies a process of continuous improvement of a company’s digital properties, aimed at maximising its presence in user searches.

A specialised SEO agency, with its in-depth knowledge of algorithms and consolidated experience, supported by successful case studies and a rigorous methodological approach, is able to navigate the complexity of these dynamics.

We are an SEO agency with offices in Padua and Milan but we operate nationwide. Since 2004, we have been building successful SEO cases, we achieve e-branding goals on national and international search engines with highly competitive words, we achieve KPIs in organic traffic and concrete performance in lead generation and sales increase.

We do this together with our customers with Determination, Competence, Passion, Reliability, Method and Organisation. Our customers speak for us. We prefer to listen… and do.

We can effectively improve a website’s ranking in search engine results pages (SERPs) for strategic keywords through our multi-faceted, data-driven approach.

The experience and competence of our SEO consultants allow for a detailed analysis of the site’s current performance, identifying areas for improvement and implementing optimised strategies in terms of both content and technique.

Together, we can achieve the goal of hitting the right target audience more precisely because the search engine optimisation strategies we adopt focus on users who are actively searching for specific products, services or information.

This type of traffic is highly qualified and therefore more likely to convert, as the user’s search intent matches the offer on the optimised site. Google and other search engines use complex algorithms to match search queries with the most relevant and useful content, based on the user’s search intent.

Through careful keyword research and search intent analysis, we develop content that precisely meets these informative or commercial needs.

We can increase the number of leads and improve your site’s conversion rate by exploiting the direct correlation between qualified traffic and conversion probability. Through careful keyword research and analysis, we identify search terms that reflect a high purchase or engagement intent on the part of users.

By implementing these keywords in site content, titles, descriptions and meta tags, we increase the site’s visibility in relevant searches, attracting visitors who are already interested in and predisposed towards the products or services offered.

Because these users have specifically searched for those terms, they are more likely to engage beyond a simple visit, converting into leads or effective customers. The quality of this traffic is higher, as each visitor is already one step closer to the desired action, thus increasing the likelihood of conversions compared to less targeted traffic.

We can significantly improve the organic visibility of a website by increasing the quality of the website and the relevance of the content to specific search queries.

By enhancing content to make each page more relevant and informative, we ensure that it responds more effectively to user queries and needs.

This increase in quality and relevance makes search engines assess the site as a reliable source of authority, ranking it higher in search results.

We are able to improve the user experience (UX) and optimise a website’s Core Web Vitals metrics, which are crucial for search engine rankings.

We know the importance of a site that is not only rich in relevant and optimised content, but also fast, responsive and easy to navigate.

We work to improve the overall user experience on the site and in particular to improve metrics such as Largest Contentful Paint (LCP), which measures the speed at which the page’s main content loads, Interaction to Next Paint (INP), which evaluates the responsiveness of the site to user interactions, and Cumulative Layout Shift (CLS), which examines visual stability during page loading.

Our professional SEO consulting service follows a structured process to improve the visibility of your website in search engines. We start with an in-depth study and analysis to understand your objectives, analysing your current site, market and competitors.

We continue with query analysis to identify relevant keywords that attract qualified traffic. Content architecture consists of the creation of the tree structure, that is the logical organisation of the site content, which is essential for navigability for both users and search engines. Through a technical analysis, we assess crucial aspects such as loading speed, followed by technical interventions aimed at resolving any issues.

Content optimisation is crucial to align texts with SEO strategies, improving the relevance and quality of the information offered. Onsite optimisation includes optimising meta tags and titles to further strengthen SEO.

With monitoring and reporting, we track progress and adapt strategies based on the results. Finally, the Test & Learn phase allows us to experiment with new techniques to discover the most effective ones, ensuring that your site maintains a solid online presence.

Each step is designed to define a professional SEO strategy and ensure the best possible ranking in search results over time.

Is it better to use an SEO agency or a freelance SEO for your project?

The choice between an SEO agency and a freelance SEO depends on various factors specific to your needs, budget and goals. If your project is complex and requires the integration of different skills, an SEO agency such as SAY is best suited due to its multidisciplinary team, established experience, access to advanced tools and ongoing support.

The agency offers innovation and creativity through collaboration between professionals, but tends to have higher costs. On the other hand, a freelance SEO is ideal if your budget is limited and the project small. Assess your specific needs, project complexity, budget and expectations. If you need continuous support and complex projects, an SEO agency is preferable.

For smaller projects with a small budget, a freelance SEO is more suitable. Consider the quality of the work, the return on investment and the need for flexibility and timing to make the best decision for your situation.

SEO consulting is not a simple activity. On the contrary, it is a very complex activity that requires very different skills, organisation and methodology.

It is highly unlikely that these characteristics are in the hands of one person or a very small team. Instead, it is easy for them to be present in an extended team of specialists with the correct educational background and adequate professional experience, proven by successful case studies, supported by the organisation and methodological approach that only a structured SEO agency can guarantee.

Search Engine Optimisation is also constantly evolving in the modern web, to the point that it is no longer limited to mere “optimisation of websites for search engines”. For this reason, we believe the activity deserves a broader definition:

“SEO represents the process of optimising a brand’s digital properties, with the aim of increasing the visibility and effectiveness of the brand when users search engines and platforms.”

At SAY, we know what companies expect from investments in SEO consulting. They expect their site to be firmly positioned in the top search engine results for the keywords identified, to bring more sales, more leads, more qualified traffic, more branding, more opportunities.

Not only that, they also expect their brand image to be coordinated and consistent across platforms.

And now let’s ask ourselves: how many first page organic results are there in Google, Bing, Yandex, etc.? How many other competitor companies have the same strategic objective and invest in the organic channel to achieve it? Answer: a lot of competition for very few places. That’s why SEO is increasingly complex. That is why competence and organisation are needed.

SEO (Search Engine Optimisation) is the process of optimising a website to improve its ranking in search engines such as Google. The goal is to increase the organic visibility of the site and attract more quality traffic.

An SEO agency offers a range of services to improve the visibility and ranking of a website in search engine results such as Google.

However, the specific activities performed by an SEO agency can vary greatly depending on the agency. There are SEO agencies that focus on consulting: they mainly offer strategic support and guidelines on how to improve a website’s ranking. While others, more operational, offer a more practical approach and deal directly with the implementation of SEO strategies.

At SAY, we do not limit ourselves to consultancy alone, but meet the client’s needs by defining our own activities from the outset. We take a proactive approach. We collaborate daily with in-house development teams and those of other agencies to ensure that every aspect of the SEO strategy is implemented correctly and effectively.

The time it takes to see SEO results can vary. Typically, it can take anywhere from a few weeks to several months to see significant improvements in ranking and traffic.

Yes, SEO can be beneficial for any type of business, regardless of size or sector. However, specific strategies may vary depending on the needs and goals of the business.

The costs of SEO services can vary widely depending on the agency, the complexity of the project and the goals of the business. It is important to discuss the specific details to get an accurate quote.

SEO effectiveness can be measured through various tools and metrics, such as Google Analytics, Search Console, and specific SEO tools like SEMRush and SEOZoom that monitor site traffic, conversions, dwell time, and search engine rankings. At SAY we set up discussion sessions where we analyse and share the results with the client.

To select an effective SEO agency, it is essential to consider some crucial criteria.

• Check the agency’s experience and track record by examining case studies and testimonials that attest to their success in improving traffic and ranking. It is important that these results are up-to-date and relevant to your industry.
• Ensure that the SEO team is qualified and well organised, preferably with a dedicated team rather than a single expert.
• Ask for a customised strategy that is clear and based on your specific objectives.
• Transparency in communication is crucial: the agency should provide regular reports allowing progress to be monitored.
• Evaluate reviews and references to judge the agency’s reputation and customer satisfaction. Ensure that the agency practices ethical and sustainable SEO methods, avoiding those that promise immediate but risky results.
• Also consider the level of support and training offered, which can be crucial for understanding SEO strategies.
• Specialisation in your industry and proper budgeting, considering value for money rather than cost in isolation, are also crucial.

Choosing carefully based on these factors will help you find an SEO agency that truly supports the growth of your online business.

In order to choose the best SEO agency, it is essential to first understand that no agency can guarantee first place on search engines. However, some agencies stand out due to their experience, demonstrable case studies and well-structured methodologies. It is important to select an agency that shows transparency in its methods and solidity in its results.

At SAY, has been operating as a top SEO agency since 2004, with offices in Padua and Milan. We have received numerous awards and certifications and offer services such as SEO consulting, e-commerce optimisation and international SEO. We actively participate as speakers in prestigious events such as the Italian Web marketing festival.

Our approach is based on close cooperation with clients and a methodology aimed at constantly improving search engine positioning and overall online effectiveness.

To evaluate an SEO agency before choosing it, check the experience and portfolio of previous projects and examine the results achieved for clients. Check reviews and testimonials, as well as request specific case studies.

Ensure that the agency uses ethical and transparent SEO practices and is able to offer a customised approach to your needs. Finally, assess the quality of communication and how up-to-date they are on the latest SEO trends.

To evaluate the work of an SEO agency, consider the results obtained in terms of organic visibility, improved positioning of strategic keywords and increased qualified traffic to the site. It also checks the quality of content, adherence to technical SEO best practices and the ability to adapt to algorithm updates.

Finally, assess transparency in reporting and the ability to achieve concrete goals based on business needs.

Relying on an inexperienced SEO agency carries several significant risks. Promises of quick and guaranteed results, such as achieving first position on search engines in a short time, are often unrealistic and indicate a deceptive approach.

Unethical or illegal practices, such as the use of spam techniques, may expose you to penalisation by search engines, resulting in a significant loss of traffic. In addition, services offered at very low prices compared to the market average tend to be an indication of low quality, since effective SEO requires adequate expertise and resources.

An agency with a team of limited experience or poor communication management can cause delays in problem solving and less control over the project. It is essential to choose a qualified and reliable partner for your SEO strategy to avoid investing in poor services and consequent penalties.

• We analyse the site according to the client’s objectives, with tailor-made audits
• We examine SERPs and the most relevant search intent (commercial, transactional, informational, inspirational)
• We identify high-performance, tailor-made queries, grouped by topic
• We design information architectures (tree maps) with strategy, structure and content
• We carry out technical site analysis following search engine guidelines
• We draw up detailed editorial plans for content
• We do quality link building / digital PR
• We analyse and improve UX and CRO
• We constantly monitor data and results via Web Analytics to optimise performance
• We plan website migrations with detailed to-do lists
• We boost results with Digital ADV and Social Media Marketing strategies

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