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Email marketing

We are the agency that connects brands and people

What is an email marketing agency and what does it do?

An email marketing agency like SAY is a company that specialises in creating and managing email marketing campaigns for other businesses. It designs, writes and sends newsletters, DEMs and automated messages targeted at contact lists, with the aim of promoting products, services or content, improving the engagement of subscribers, increasing sales and loyalty.

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At SAY email marketing rhymes with profiling, design and data analysis: because to develop effective campaigns you need to select, plan, act methodically and customise content.

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Newsletter, DEM and automation: all about email marketing activities

Email marketing allows you to make direct contact with your target audience through personalised communications sent by email. This channel establishes a bond with your audience that few other digital marketing tools manage to create. People must literally be won over, from the subject line to the call to action, from the first image to the last icon: nothing must and can go unnoticed.

There are different ways to dialogue with your users:

  • Newsletters, to give readers communication and information about your brand and the products and services you offer
  • DEM (Direct Email Marketing) to propose dedicated offers and discounts
  • Transactional emails and email automation workflows with which you can, for example, thank users for their purchase, welcome them to your newsletter, wish them a happy birthday and lead them on strategic experiential journeys to discover targeted content.

In order to realise effective email marketing campaigns we study your brand, your target audience and the tone of voice to be used.

Email marketing automation: what is it?

Email marketing automation is a marketing strategy that allows you to send personalised emails in an automated way.

 

We create a series of messages that are customised and sent based on the recipients’ actions and behaviour (filling in a form, leaving a shopping cart, subscribing to the newsletter, etc.).

 

You can automate the sending of emails, SMS or WhatsApp messages, but also create rules for contact segmentation, lead scoring and lead nurturing.

The benefits of marketing automation

Integrating marketing automation into one’s communication strategy is crucial for several reasons:

  • Helping companies maintain constant contact with their audience by automating regular interactions that can strengthen the relationship and increase loyalty.
  • Improving the ROI and effectiveness of email campaigns by building customised journeys and messages based on people’s interests and actions on the site.
  • Optimise time, avoiding repetitive activities and reinvesting it in the development and deepening of more complex strategies.

Marketing automation, in the world of email marketing and beyond, helps companies optimise contact management, time and enriches the entire marketing strategy, making it more flexible and impactful.

Need an email marketing automation agency?

Contact us for advice and an action plan

Why rely on an agency for your email marketing campaigns?

  • Experience and specialised expertise

    You can count on a team of specialists who understand the complex details of email marketing, from privacy regulations to creating optimised content to increase engagement.

  • Advanced resources and tools

    We evaluate and select, according to your business needs, tools and technologies that improve the effectiveness of campaigns, such as marketing automation software, advanced analytics and A/B testing tools.

  • Saving time

    We manage email marketing campaigns for you, and with you, so you can focus on your core competencies, saving valuable time that would otherwise be spent learning and executing complex email marketing campaigns.

  • Scalability

    We can handle volumes of work that might be too much for an in-house team, allowing your company to focus on other priorities.

  • Customisation and segmentation

    We help companies create highly customised and segmented campaigns based on different customer needs and behaviours, thus increasing the chances of conversion.

  • Legal compliance

    We ensure that campaigns are always compliant with applicable laws, we are always in line with privacy and data protection regulations, such as GDPR.

  • Measurement and optimisation

    We provide detailed reports on the effectiveness of campaigns, with valuable insights that become the starting point for further optimising current and future strategies.

  • Continuous innovation

    We know the best practices for email marketing that works and keep up to date with the latest industry trends, only then can we continually introduce new ideas and strategies to keep your campaigns fresh and effective.

Why choose SAY agency?

How to help you choose your email marketing agency (us 🙂 ) ?

 

We are an agency specialising in email marketing with offices in Padua and Milan, but we have clients all over the country who continue to choose us year after year.

 

We run email marketing campaigns focused on concrete and measurable results, designed to maximise return on investment. For us at SAY, email marketing is an art that combines accurate profiling, eye-catching design and detailed data analysis.

 

This approach allows us to develop targeted and customised campaigns that are essential to plan effective interventions, personalise content and act with precision whatever your business objective.

Contact us to discuss your objectives: we will achieve them together.

Among the best agencies in Italy since 2004
70 Specialists

certified, experienced, determined

2 Operational Offices

in Padua and Milan

53 Awards

won at Mediastars and IKA contests

23 Certifications
6200 Hours per year

training, research and development

The objectives we can achieve with email marketing

We effectively collect Zero Party Data directly from people

Through targeted interactions, we collect data to further customise the offers and communications we send, ensuring a tailored strategy that reflects their preferences and needs.

We integrate communications between channels

We use advanced email marketing tools to ensure our communications are coordinated and consistent across all channels, amplifying the brand message.

We send personalised messages

We develop customised content that responds to the specific needs and preferences of subscribers, significantly increasing engagement and communication effectiveness.

Establish direct relationships with prospects and customers

Through email marketing, we create and maintain direct and ongoing contact, consolidating lasting and trusting relationships with your potential new customers.

We boost brand awareness

In synergy with Digital Advertising strategies, we use email marketing to increase brand awareness, making your brand more visible and recognisable in your target market.

We achieve business objectives

We use email marketing to achieve strategic business goals, from sales increases to customer retention and expansion into new markets.

The steps of our consultancy

Our email marketing consultancy service follows a detailed and structured process to maximise the impact of your digital communication campaigns.

  • 1. Identifying buyer personas

    We begin by identifying the buyer personas of your business, focusing on the specific target audience to ensure that each message is targeted and effective.

  • 2. Defining objectives

    Next, we define objectives and monitor KPIs to have a solid basis from which to measure the success of your email marketing activities.

  • 3. Analysis

    We proceed with an analysis of your existing lists and platforms, assessing the effectiveness of your current resources and identifying opportunities to expand and optimise your contact database.

  • 4. Creation of the editorial plan

    This phase consists of creating an editorial plan, structuring a mailing schedule that is consistent with your business goals.

  • 5. Visual design

    Visual design plays a crucial role: we create dedicated, responsive and effective email templates designed to capture attention and improve recipient engagement.

  • 6. Strategy development

    In parallel, we develop and implement email automation strategies, configuring automated workflows that dynamically respond to subscribers’ actions for a personalised and interactive experience.

  • 7. Sending newsletters and DEMs

    Finally, by developing and sending newsletters and DEMs (Direct Email Marketing) following persuasive copywriting logics, we ensure that messages engage your target audience.

  • 7. Monitoring

    Accompanying us throughout the entire activity is always monitoring and reporting. We prepare and present periodic reports that allow us to assess the effectiveness of campaigns and make necessary optimisations.

Planning, content and graphics: from strategy to optimisation of results

We define an email marketing strategy with structured editorial planning in terms of subject matter and mailing frequency. Our team consists of copywriting specialists who create persuasive content that is consistent with your brand, graphic designers who create high-performance templates, and a focus on the final output on every device.

 

And what about the right platform for sending your communications? We define it according to your needs and activities, but we know all the main email marketing software.

Main email marketing software

Why does email marketing help grow your brand?

  • It is a direct form of communication with which to reach your users
  • Generates a high ROI
  • It is a fully customisable channel and the most effective way to increase customer loyalty
  • Allows you to segment your database and make the most of its potential
  • Through segmentation, mailings are targeted and the message reaches the right person
  • Increases brand awareness and visibility
  • It is a commercial and storytelling tool that links the brand itself with its target audience

Why choose SAY as your email marketing agency?

  • We define objectives and monitor KPIs (Key Performance Indicators)

  • We identify the buyer personas of your business and focus the target audience

  • We analyse existing lists and platforms and open new ones

  • We plan an editorial plan with a structured mailing schedule

  • We create dedicated, responsive and effective templates

  • We write and send newsletters and DEMs according to persuasive copywriting logic

  • We develop email automation flows tailored to your business

  • We produce regular reports to monitor performance and optimise it

Tell us your goal,

it will become our project.

Let’s collaborate