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Digital analytics

Reliable and meaningful data for your marketing strategy

Tracking, data preparation

and business intelligence

to build new opportunities

In an increasingly challenging technological and legislative environment, between tracking prevention systems (ITP) and the need to comply with GDPR, we develop effective tracking systems in line with privacy regulations.

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Strategic consulting

Within a marketing and communication strategy, analysing information from web sources is a key activity. At SAY we collect, study and interpret digital data with our Digital Analytics consultancy service.

 

When analysed in the right way, data are valuable elements that allow you to make informed decisions and improve the ROAS (Return On Advertising Spend) of your advertising campaigns.

 

We use data to improve your marketing strategy and bring a competitive advantage to your brand.

We choose and implement the best measurement system

Google Analytics 4, Matomo, Server-side

The first step in building a data analysis system is to structure a measurement system. Depending on your marketing goals and your investment in online advertising, we guide you in choosing the most suitable tracking system for your business.

 

We assess your needs and offer you simple, fully European solutions, such as Matomo, through to more complex systems, such as implementing the Server-side tag for Google Analytics 4, Meta’s Conversion API, advanced conversions, and much more.

 

As an Iubenda Gold Partner certified agency, we do all this while ensuring your site is fully GDPR compliant for personal data processing and user consent management.

 

Once the tracking system is identified, we develop the measurement plan and implement the agreed solution.

We stay the course on data quality

Our Digital Analytics team is obsessed with the quality of the data we collect: digital information is our best ally and we need to make sure it is fully reliable and collected according to the law.

 

For this, we stand by your side throughout your marketing project. We check that your measurement system remains in line with current legislation, that it is constantly updated with the latest tracking news and that it records complete, consistent and accurate data.

 

Why do we do all this? Because we want the information collected to produce real value for your business.

Reports and insights to reach your goal

Marketing intelligence

After collecting the data, it is time to visualise, analyse and extract the key insights. To do this, we set up reporting systems and business intelligence dashboards, which are a compass for the success of your business.

 

Through these solutions, we improve the visualisation of information and insights, create regular reports, implement customised analyses and widgets. We share these results with your team and use them to maximise the ROAS of your advertising investment.

 

We offer you our ongoing support to resolve any technical issues and help you make the best strategic choices.

Web analytics
GDPR compliance
Data visualization

The added value of Digital Analytics for your brand

  • Measure effectiveness immediately – evaluate marketing strategies in real time

  • Reveals trends and targets – provides useful audience and industry data

  • Answers crucial questions – helps you make strategic decisions

  • Adapts strategies and site – optimises campaigns and content based on data

  • Maximises investments – improves the effectiveness of digital advertising

Why choose an analysis service with SAY?

  • Defining objectives

    We start by establishing the objectives of the analysis together, to ensure that every piece of data collected is useful in achieving the desired results.

  • GDPR-compliant tracking

    We configure data tracking on your website in full compliance with GDPR regulations, ensuring transparency and security for users.

  • Data collection and management

    We centralise and organise data from different sources, facilitating comprehensive and consistent analysis of collected information.

  • Trend analysis and insight

    We process data to extract relevant insights and identify the most interesting trends for your business, turning information into action.

  • Tailor-made reports and dashboards

    We produce detailed reports and customised dashboards, sharing them with you to analyse them together and define strategic next steps.

  • Data-driven strategies

    In short, we make your marketing and communication strategies data driven, ensuring informed decisions and measurable results.

Tell us your objective, it will become our project.

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