Brand Identity Creation
Branding and strategic communication agency
At SAY, we design the elements of which the brand is composed and take care of the creation of successful brand identities, ensuring that the image we convey to the end consumer is effective and transparent.
A clear and well-defined brand identity tells everyone who you are and where you want to go. Together, we build your identity of value, your brand positioning and a relevant promise to set you apart from all others.
We are the brand positioning agency that brings out your value
Relying on an agency specialised in brand identity to improve people’s perception of your brand is crucial, especially for businesses that offer products and services in direct contact with customers. A few examples? Just to name a few: the Ho.Re.Ca, medical, furniture, fashion and small and large retail sectors.
At SAY, we listen to your aspirations and turn them into operational strategies. In order to design a solid identity and value system that will last over time, we delve into every facet of the brand essence with a brand analysis. We analyse the objectives to be achieved, we study the reference market (national and international) and the target, we identify the brand personality and we meet with the client to identify the values to be transmitted.
Our multidisciplinary teams allow us to work on brand identity projects mixing different experiences and skills, from ADV to Content, to SEO, Art direction and IT. We collaborate to bring out your uniqueness with creative, technological and strategic services to raise awareness and make your brand identity unmistakable.
Rebranding and restyling for an impactful brand experience
We deal with both building brand identities from scratch and revisiting certain aspects of a brand’s identity apparatus through:
- Restyling, which concerns the visual of the brand and in particular the logo, symbol and synthesis par excellence of brand identity. We always start with what is there, without betraying the image that the brand has built up over the years, but giving it a new life.
- Rebranding, with which we totally renew the company’s brand image, that is the perception that consumers and competitors have of the brand. We work to differentiate identity elements such as logo, naming, payoff, tone of voice and graphic mood.
Having a defined and consistent brand identity is useful for positioning the company, being competitive in the target sector, creating effective campaigns and also for preserving brand reputation. A solid identity and a shared language allow you to better manage both critical scenarios, such as a negative review, and enhance positive ones, such as an enthusiastic comment on social media.
Copy strategy: defining your brand’s creative strategy
The creation and expression of brand identity also involves the development of an effective copy strategy. This fundamental document identifies the guidelines for your brand’s advertising strategy and creative communication.
Usually, a copy strategy focuses on a number of key elements such as:
- Target, i.e. the audience segment you are targeting
- Promise (or benefit), the basic benefit why people should choose your product or service
- Reason why, the argument that explains and makes your promise credible
- Supporting evidence, a set of evidence that supports and confirms the reason why and the promise
- Tone of voice, i.e. the way your brand is expressed and spoken about.
All aspects of the copy strategy must correspond to the definition of the brand identity and contribute to its articulation in different media. At SAY, we develop the strategy document for your brand and realise creative concepts, texts and advertisements that best convey the characteristics of your brand.
Visual, verbal and audio identity: telling everyone who you are
We develop a distinctive voice for your brand, with targeted vocabulary and tone, to communicate transparently and respond to people’s needs. We don’t just work with words: we devise a powerful visual in line with who you are, to tell what you do and how you do it on all platforms.
We select the best synthesis for your logo, fonts and colour palette that best express your values and brand personality. We include all these specifications in a dedicated brand manual, so you can always be sure that you are communicating in the most correct and functional way for your business.
Sounds also contribute to the unique narrative of your brand: that’s why in our Voice Branding spin-off, we develop conversational interfaces and engaging audio content for users, to tell your offer “in a live voice” and contribute to your brand storytelling.
We create an identity across all media and channels, online and offline, for consistent communication and a successful brand image: from the website to business cards, from brochures to a radio spot, from videos to banner and magazine ADV.
How do we build a brand identity, concretely?
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We put in place multidisciplinary teams in which specific skills can cross-fertilise
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We start by meeting and listening to get to know each client in
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We analyse the market, the target, the search trends in terms of keywords
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We study the identities and communication of competitors from all points of view
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We define the copy strategy, the basis of the concept for the naming and payoff
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We establish the brand personality and tone of voice
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We customise the graphic mood: dominant colours, distinctive fonts and logos
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We draft your brand manual
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We design conversational interfaces that align with your brand identity
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We monitor your brand reputation to keep it high
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In summary? We focus on your uniqueness
Case Study
Success stories that can inspire you
Tell us your goals, we’ll achieve it together.