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ADAP: Accademia delle Arti e Professioni

Client

Academy of Arts and Professions

Services

SEO, Advertising, Landing pages, Email marketing, Social Media management, Digital Analytics, ADV strategy and media planning

 

 

 

Industries

E-commerce

About Brand

ADAP, Accademia delle Arti e Professioni, is a private vocational training school with 20 years of experience and three locations in Calabria: in Cosenza, in Catanzaro and in Reggio Calabria. Accredited by the Region of Calabria, it offers ISO 9001 certified courses recognised throughout the European Community. ADAP provides its students with a teaching staff of qualified professionals, state-of-the-art laboratories, corporate internships and exclusive job opportunities. The academy is structured into 2 areas of study, Wellness and Arts and Professions, offering a total of 7 courses.

ADAP: Academy of Arts and Professions

Together with ADAP (Accademia delle Arti e Professioni) we travelled to southern Italy, visiting Calabria to build a relationship of trust between the school and its local community. ADAP has a widespread presence in the region with three locations and offers courses and internships in various fields of study. Our challenge was to activate multiple touchpoints to communicate the opportunity for interested people to receive high-quality training at a school that supports its students both during their studies and in the search for job opportunities.

The SAY strategy for ADAP

A geolocalised and strongly targeted web marketing strategy in Calabria for a client with ambitious communication goals in the training sector, aiming to strengthen its presence in the area. From the first interview with ADAP, it emerged that the challenge was not just generating leads, but to provide high-quality leads: of the right age and within a precise catchment area. Therefore, we identified a marketing mix that allowed for targeted action. Together with the client, we develop 17 specific landing pages with competitive calls to actions and, in order to obtain enquiries about the courses on offer, we activated multiple contact channels, including the design, development and sending of DEMs, Facebook Ads and Google Ads campaigns.

Finally, after a careful analysis of the results, we optimised the budget on the best-performing channels. This winning strategy has been driving success for ADAP, a partnership we have been fostering for years.

SEO, ADV, Digital Analytics

Websites, Landing page

Email marketing, Social Media

In Practice:

  • Objective

    Quality lead generation on target with the courses offered

The results of the strategy for ADAP
+ 10000

leads generated for course enquiries.

+ 243 %

increase of fans on Facebook.

The Impact at ADAP: Accademia delle Arti e Professioni

“SAY is capable of performing good marketing with professionalism, respecting deadlines and the customer’s needs. Our relationship is excellent, based on three shared values: efficiency, reliable timing and seriousness.”

Giuseppe Perri
Manager of the Academy

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