Arredo Plast

Arredo Plast is a brand based in Ormelle, in the province of Treviso, that produces and distributes systems for furnishing and organising spaces in plastic and resin. In particular: cabinets, shelves, organisers and other pre-assembled articles for the home and office, dedicated to archives and storage.
The brand operates a branch in Canada and coordinates several related companies specialising in the various production phases and material processing. Today Arredo Plast is one of the companies acquired by the ABM Italia Spa group.

In 2012, the Arredo Plast Group celebrated 40 years in business and involved employees, partners, suppliers, friends and the entire region in the celebrations.
How should the brand be told on this very special occasion? Together with Arredo Plast, we edited a book that retraces the most significant stages of the company’s journey and places them in a cultural, social and economic context.
We took care of the storytelling concept and visuals for the press, and collaborated on the set-up of the presentation event, also producing the campaigns for the pages of local newspapers.

The customer’s wish was to organise an event to celebrate the anniversary of its 40 years of history and with the occasion present a concrete testimony of its journey.

Arredo Plast needed:

• A concept for the book
• An omnichannel communication, online and offline, to involve the territory.

For Arredo Plast, we designed a publication that not only traces the 40 years of a group with over 650 employees and 8 production plants, but also the life and peculiarities of a territory that has contributed to its success.
The concept of the book has a dual level of narration: the first is “historical” and describes the brand’s milestones; the second reconstructs, through various interventions signed by illustrious personalities from the world of culture, the economic, cultural and social panorama in which the entrepreneurs who contributed to the Arredo Plast vision have moved. A few examples? The opening of the headquarters in Canada is recounted by a famous “pen” of the Financial Times to analyse globalisation from the point of view of Italian companies abroad. Or the concrete help to an entrepreneur friend in difficulty is brought back to a broader dimension in the territorial analysis by sociologist Francesco Morace.
The book is enriched by the photographic images of Giovanni De Sandre, who has captured all the nuances of this beautiful entrepreneurial story.

We worked alongside Arredo Plast to communicate the company’s 40-year anniversary on several fronts:

• Event: staging an event involving customers, employees, partners and local institutions.
• Logo: customisation of a logo dedicated to the anniversary.
• Offline: offline communication through advertising pages in local newspapers and magazines dedicated to the business world.
• Book: realisation of a book based on a creative concept (layout, visual mood and stories of famous people).