Avenil Pure & Soft

Avenil Pure & Soft is a Made in Italy brand of beauty products for all skin types. The cosmetic line offers creams, shower gels and cleansing lotions for the body and hair, created after careful selection of the best quality oats harvested from certified organic crops, and through the processing of pure extracts from the best grains of the plant, rich in soothing and nourishing properties. Avenil Pure & Soft products respect the environment, people and animals.

Avenil.it is not just a portal for selling natural skincare cosmetics, but a website that guides users through all aspects of the project: from the health benefits of 100% organic oat extract to the search for the best active ingredients from plants for creating lotions, right through to the selection of sustainable packaging. SAY was responsible for the design and development of the e-commerce site, which was designed to enhance the brand’s identifying values (quality, naturalness, well-being) and favouring a simple and delicate style. To convey all the unique features of the project and describe the individual products, the agency also curated the texts, enriching the visitor’s experience of the site with emotional images taken from the photo shoot created for the brand.

SAY has developed a new communication strategy for the brand’s social media channels, focusing on content and thematic sections that highlight and enhance the quality of the articles. The agency then designed a new graphic concept for social media, proposing a visual style with warm, enveloping colours that create harmonious feeds, evoking the concepts of nature and well-being. SAY supports Avenil Pure & Soft in managing its Facebook and Instagram social media channels, handling editorial planning, content production and community management.

SAY organised the photo shoot for all Avenil Pure & Soft products to populate the new e-commerce site with high-quality images. The photos highlight the unique features of the cosmetics offered in the shop, organised into different product categories (face, body, hair, intimate care and hands) and contextualised with elements that reflect the brand’s natural style and delicate nuances.

To improve brand awareness and boost sales, SAY oversees the digital promotion strategy, creates the campaigns and manages the media budget and online advertising on Google and Meta.