Benexè

Benexè is a brand in the pharmaceutical sector that deals with medical devices and everyday cosmetic products, designed to offer effective help in a safe, simple and quick way. The aim is to contribute practical solutions to the complete well-being of the whole family, resolving minor everyday ailments.

For Benexè, the concept of quality is very important and translates into constant research and development aimed at improving its own processes and those of its partners, in order to offer safe products that are suitable for different needs.

Is it possible to communicate solutions and advice for personal well-being on the web and achieve excellent results? For Benexè, a Vicenza-based brand in the healthcare sector, we developed an editorial strategy for blogs and social media, aimed in particular at the B2C target audience of families who take care of their own well-being and that of their loved ones on a daily basis.

The goal was to increase Benexè’s brand awareness with valuable content that is useful to users, inspired by the idea that well-being is made up of small, constant acts of care and attention.

Benexè asked us to:

• Increase traffic to the blog vivere-bene.com with advice and solutions for personal well-being
• Raise brand awareness among a target audience that uses parapharmaceutical products.

To achieve the client’s objectives, we developed a precise strategy aimed at engaging the target audience through Benexè’s social media channels.

The plan involves publishing one post per day on topics related to the well-being of mothers and children, targeting the fan base of the social media pages. In addition, we have drawn up an editorial plan for the blog, vivere-bene.com, with one SEO-oriented article per week.

To complement these activities, we have launched a fan acquisition campaign on Facebook and a campaign to generate direct traffic to the blog.