Home / Case studies / Cappello Mobili

Cappello Mobili

Client

Cappello Mobili

Services

Lead generation, Digital advertising, SEO,

Sector

Furniture / Home design

Project

How can a company convey through the web that it’s more than just a furniture retailer?
How can it become a trusted interior design expert online, someone to rely on when furnishing a home?

Cappello Mobili’s ambition was to become a trusted point of reference for a B2C audience about to move or renovate their home. Thanks to a comprehensive service — from consulting to sales and installation — a strong focus on understanding customer needs and translating them into comfortable spaces, and a communication strategy that told this story, Cappello Mobili successfully repositioned its brand.

The Brand

Cappello Mobili was founded in 1950. It specializes in modern interior furnishings, with a particular focus on quality design products and prestigious brands.
It offers customers a showroom of over 5,000 square meters, where they can explore and choose from the latest trends in the sector, interpreted through the company’s vision.
What sets Cappello Mobili apart are its services, especially consulting: the relationship between interior designer and client is essential and leads to the perfect balance between market trends and individual needs.

Objectives

Cappello Mobili had the following goals:

Increase brand awareness
Brand positioning
Drive-to-store for new prospects

Strategy

We first met Cappello Mobili in 2011.

The brand turned to us to help translate its core values to the digital space: this is not just a furniture store offering top industry brands. It’s an interior design consultant that supports the customer from project planning to installation — a point of reference for those who want to furnish their home with style.

The first step at SAY was to improve the site’s organic positioning, leveraging more specific and high-performing keywords.

We then built a communication strategy aimed at establishing the brand’s authority within the semantic field of “home furnishing.” To achieve this, we developed a storytelling approach for their products, which was implemented across the blog and various social media channels: Facebook, Twitter, and Pinterest.

To effectively reach the target audience, we paired editorial content for the blog “How to Furnish Your Home” with highly targeted and geolocalized Facebook Ads campaigns.

Results

+ 90,61 %

increase in website sessions

+ 800

targeted keywords ranked

90 %

of optimized keywords ranked on the first page

Let’s achieve tangible and measurable results together.

Let’s connect