Casa Esperia

Casa Esperia promotes a new culture of well-being through a selection of products designed for health and external beauty, but which also nourish the inner self, helping to find harmony between body and spirit and establish a connection with the environment and other people. Nature, tradition and respect are the values on which the Made in Italy brand is based. Through a network of selected artisan suppliers, it creates products for face, skin, body and hair care and also offers lines for make-up, the home and pets.

The name Casa Esperia was conceived after careful consideration of the tone of voice to express the value of hospitality that can be conveyed by the pleasant and familiar environment of the home and to enhance the concept of the experience that the user can enjoy in a shop. From these starting points, the design of the symbol representing the brand’s identity was created, enriched by a payoff that highlights the concept of Italianness, culture and well-being.

After working on the creative studio to develop a new coordinated image, SAY created all the institutional materials to support brand communication: letterhead, business cards, email signatures and personalised consultation forms. In addition, a new brochure (graphics and text) was designed for both digital and print use, dedicated to Casa Esperia’s philosophy and solutions for everyday well-being.