Cassa di Risparmio di Padova e Rovigo Foundation

Project

The Fondazione Cassa di Risparmio di Padova e Rovigo is an Italian non-profit philanthropic organisation, established in 1991 to promote the quality of life and sustainable development of the Padua and Rovigo area. It is inspired by a vision of an open, inclusive and innovation-driven community. The organisation supports projects that generate a positive impact on the community, while also experimenting with new approaches to social issues to develop effective solutions.

Naming and Logo Design

SAY worked on the conceptual and graphic design of the new support and training service for caregivers of people with dementia conceived and promoted by the Fondazione Cassa di Risparmio di Padova e Rovigo. The agency first developed a concept to create a name that would identify the core characteristics of the service aimed at caregivers and professional operators. This led to the acronym ORA: an acrostic formed from the initials of the three words Orientamento (Guidance), Rete (Network) and Ascolto (Listening). The name itself carries a dual meaning: it serves as both an incitement both to act and react immediately, and to try to embrace the present as fully as possible, thanks to the support offered.

Graphic Design

After designing the project’s logo, the agency adapted all graphic and textual content for promotional materials, including posters and brochures. Additionally, SAY created a series of social media posts organised into thematic sections to be shared on the Foundation’s official channels.

Landing Page Development

On the web side, a dedicated landing page was developed for the target audience, providing all relevant information about the services offered by ORA to caregivers of people with dementia living in the territories of Azienda ULSS n.6 Euganea and n.5 Polesana. These services include a support centre, training courses and psychological assistance.

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