Concept Italy

Concept Smoke Screen is the world’s leading manufacturer of fog generators for use in the security sector (alarm and anti-theft systems for homes, businesses and cars), thanks to 40 years of engineering experience and cutting-edge technology. Concept Italy is the Italian subsidiary of the British company that designs highly advanced alarm systems in terms of security and speed, such as Smoke Screen, the latest weapon against theft and vandalism, which in a matter of seconds releases a thick fog that makes it impossible to see anything.

SAY managed the creative project for the ideation of a new corporate image that expresses the brand’s values, according the parent company’s guidelines. To support brand communication, the following were designed: brochures, trade fair materials, information leaflets, business cards, notepads, letterhead, promotional graphics, banners for online magazines, advertising pages for trade magazines and graphics for social media channels (Facebook, LinkedIn and YouTube).

The concept-italy.com portal was developed in two languages, Italian and Slovenian, to reach the two target markets of specialised distributors. A clean, minimalist design highlights the products in the catalogue and conveys the brand’s focus on designing, manufacturing and supplying innovative, high-quality electronic security devices.