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Confartigianato Imprese Padova

Client

Confartigianato Imprese Padova

Services

Websites, ADV, Social e Graphic restyling

Sectors

Institutions, B2B

Check the website

About Confartigianato Imprese Padova

A point of reference in the Padua area for small businesses, Confartigianato is a trade association that offers support to businesses in various ways, from specialised accounting and contract assistance services to qualifying training for skilled trades.

Confartigianato Imprese Padova and SAY, together

The strategy for Confartigianato Imprese Padova

Together with Confartigianato Imprese Padova, we have revamped the institutional website in terms of graphics, text and SEO positioning. The shared goal: to make the platform more accessible to members and be a point of reference for the post-pandemic economic and social fabric. Discover the services that our marketing agency offers to businesses in Padua (and beyond).

SEO, Local SEO

ADV, Digital Analytics

Websites, Social Media, Graphic Design

In practice:

  • Website design

    We built the website based on an analysis of user browsing behaviour, optimising it for search engine positioning and contact collection.

  • ADV and Social

    The brand’s revamped image has been rolled out across various communication channels, with new editorial plans for social media and personalised advertisements for ADV.

  • Graphic restyling

    Clear, legible font, vibrant and professional colour palette, and intuitive icons: we have made the site smarter and more navigable for entrepreneurs looking for opportunities for their businesses and for those who want to train in the field of craftsmanship.

The results of the strategy for Confartigianato Imprese Padova
+ 20 %

of keywords ranked.

Compared to the previous site, the new site ranked on the first page for various types of queries.

45 %

of browsing sessions.

User interactions with the site are on the rise, made more navigable by the graphic restyling.

+ 65 %

of users.

SEO optimisation and user-friendly layout, in addition to social media and advertising campaigns, have brought more people to the platform.

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A multifaceted reality, a single voice

The biggest challenge we shared with Confartigianato Imprese Padova was to communicate with a unique identity and consistent style, a rich and complex reality, with a universe of services and a long-standing and widespread presence in the area. To do this, we put together a diverse team and coordinated a project manager.

Social media activities, for constant and up-to-date communication

We provide strategic consulting for social media channels and manage daily posts for Facebook and X profiles. We also manage Fan Acquisition and Sponsored Post campaigns. Finally, we monitor user messages and comments to ensure timely and efficient community management in line with the needs of the brand and target audience.

All this to ensure that Confartigianato Imprese Padova achieves the following social media objectives:

  • Raise awareness of the association, its many activities and the services it offers.
  • Increase the number of target followers on both platforms.
  • Generate constant interaction and keep the community active.

Project recognition

Shortlisted in the internet section and awarded two Special Stars, one for copy strategy and one for creative direction, at the 25th edition of the Mediastars Awards.

Contact us

Contact us to collaborate and create successful projects together.

 

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