Criocabin

For Criocabin, important and well-established company in the world refrigeration able to combine cooling technologies and high-level design, SAY took care of the restyling of the digital image of the company throughout the UX study and a photo concept that put the product at the center and the beautiful photo materials at disposal; in addition, a new product configurator has been developed that can also be used on mobile devices.

The restyling of the website was based on user experience and usability, so the navigation paths were redesigned from scratch with the aim of always keeping Criocabin products in the foreground, with their design and all the information available to the user. At the same time, the same operation was also carried out for the mobile version, with particular attention paid to the use of the configurator.

Another important factor that guided the web design of the project was the company’s need to coordinate and unify its institutional materials, which was essential in order to present a strong and defined image to the market, from the website to printed materials.

The product configurator, with its revamped graphics, is a very important tool because it allows us to communicate the accessibility and flexibility of Criocabin products, which can be customised in terms of both features and colours to best suit the needs of potential customers. The mobile functionality of the configurator is a feature that increases its value and effectively communicates the customer focus that is typical of this company.