Menù Close

Diemme Academy

Cliente

Diemme Academy

Servizi

Digital Advertising, Google Ads, Facebook e Instagram Ads, Email Marketing

Settori

Food & Beverage, Retail e GDO, Servizi

The project

The Caffè Dime Academy provides education classes on coffee making, from the brew selection to its preparation, for bars’, restaurants’ and hotels’ professionals who wish to offer their clients a detail-oriented experience

The strategy for Diemme Academy

Together with Dime Academy, project managed by the communication agency of Padua, we have established a multichannel ADV strategy to implement the brand awareness and the lead generation. We have promoted the Academy on Google Ads as a landmark in the professional world of coffee in the province of Padua and, at the same time, we have gained profiled lead with a Facebook campaign supported by Email marketing trough a nurturing process

In practical terms:

  • Brand awareness

    We promoted the Academy on Google Ads with the aim of positioning it as a leading training institution for the coffee shop sector in the Padua area.

  • Contact collection

    Thanks to the ADV campaigns on Google and Facebook we created a database of people possibly interested in the classes provided by the Academy

     

  • In-depth workflow

    For the users who ask further information on the classes we thought of a mail flow that tells and explains the educational offer through, for instance, video previews of some lessons

Diemme Academy and SAY, together

+ 57 %

of brand searches
Between 2021 and 2022, the Caffè Diemme Academy was much more sought after by users than in previous years.

+ 89 %

of visits to the Academy section
In 2021, the number of users visiting the page dedicated to training courses also increased.

Are you looking for a partner for a multi-channel advertising strategy?

Contact us

Picking
the right lever

For the brand awareness and lead generation campaigns we tested different strategies aiming at identify the most effective lever. We have provided people with dedicated discounts, informative content and exclusive video classes, gaining 458 lead in 2021

Contattaci

Contact us to collaborate and create successful projects together.

Let’s collaborate