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Everel Group

Client

Everel Group

Services

Brand identity, Websites, Sustainability report, Company profile

Industries

Industry

Visit the website

Who is Everel Group

Everel Group is an international brand, a leading manufacturer and supplier of electronic and electromechanical components for household appliance companies and major automotive manufacturers worldwide.

Everel Group and SAY, together

The strategy for Everel Group

Together with Everel Group, we developed a rebranding strategy to increase brand awareness and the visibility of product categories. After identifying a clear and impactful promise, we applied the new identity across various corporate tools: from the Company Profile to the video, from the website to the Sustainability Report.

Art direction and shooting video, Contents Creation

Brand Identity

Websites, Graphic Design

In practice:

Brand identity

We defined the brand architecture of the group, developed the brand manual and designed the visual identity through logo, payoff and corporate image.
Company Profile

We created a digital and navigable tool that comprehensively and interactively recounts the company’s identity, vision, history and areas of product application.
Sustainability Report

For the first Sustainability Report presented by Everel Group in 2021, 2022 and 2023, we developed the concept, designed the graphic design, layout and content revision.
Website

We designed the new website to reflect the renewed brand image, working on graphic design, content reorganisation and SEO optimisation.

The results of the strategy for Everel Group

he Sustainability Reports we have creatively and graphically produced for Everel Group (2021, 2022, 2023)

Through these documents, the company shares its concrete environmental, social and economic commitment.

Videos made to communicate the rebranding and the new website

The videos tell the story of who Everel Group is today, its core values and aspirations, and explain what the claim “transforming your ideas” means.

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Keywords in Italian and English ranked

9 months after the launch of the new website, these are the keywords we managed to rank on Google.

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A promise, many expressions

At the basis of Everel Group’s rebranding was a promise strongly linked to the product and its meaning: ‘to turn on and off’. The company unleashes the potential of both small and large electronic and electromechanical components, relying on a past marked by reliable products and loyal relationships. Everel Group represents ideas, innovation, integration of skills and experience.

The work on brand identity was then applied to the main corporate tools and presented to stakeholders through a corporate video and a new website.

Report 2021: interactivity
and parallel narratives

For the realisation of the Sustainability Report 2021, we started with the development of the creative concept, centred on the theme of connection. On this basis, we then took care of the graphic design and layout. The process included the collection and analysis of technical data, which were transformed into clear and straightforward communication, making the content accessible to a wide and diverse audience.

The content of the report underwent careful revision and refinement, including curiosities and parallel stories focusing on environmental sustainability, the company’s economic development and the importance of people.

The report also includes four QR codes at the beginning of each chapter, linking to corresponding playlists on Spotify. All the music tracks have been carefully selected to reflect the theme of sustainability and have been categorised according to the topic of each chapter.

The real distinguishing feature of the report is its cover, available in both a standard version and a premium version featuring die-cutting. This printing technique involves cutting out a few words of the title to reveal the colours of the underlying opening page, creating a striking visual effect.

Report 2022 and 2023: connections and values

For the Sustainability Reports 2022 and 2023, Everel asked us to maintain a strong focus on the graphic concept, while reducing the storytelling element. The concept proposed for the Sustainability Report 2023 continues the themes established in the previous editions. Drawing inspiration from the connection and contact theme developed in the 2021 report, we simplified and streamlined the graphic concept for the 2022 report.

The aim of the 2023 report was to again express the concept of energy and value through a consistent moodboard in line with past editions. In 2023, the report also included the company’s locations in Germany and Romania for the first time. To represent these two new countries, we chose geometric figures, colours and graphic shapes that are significant both individually and in their continuity.

The image and foreword spaces have been redesigned for more immediate communication, while the pages have been organised to emphasise infographics and key results.