Favaretti Group
Favaretti Group
The project
Favaretti Group is a leader in the Italian market for the design, installation and marketing of roofing and tensile structures for sports and industry. Active in the world of swimming pool roofing since the early 1980s, the company has grown by evolving and adapting to new market trends, sometimes anticipating their needs. The Favaretti Group pays particular attention to technological innovation and research and development of solutions that offer high performance, excellent covering solutions and maximum safety, and has obtained ISO 9001:2008 and SOA certifications.
Graphic and corporate image
Starting from the restyling of the historic logo, the company’s corporate image was redesigned, then adapted to institutional materials (paper and digital): business cards, letterhead, folders, email signature, website. Our agency also handled the creation of creativity and content for corporate materials for Favaretti Group’s participation in international trade fairs, such as the advertising brochure on coverings and stand panels, translated into two languages (Italian and English), and the catalog on tensile structures.
Website development
The new institutional website of Favaretti Group was redesigned with a design conceived to convey the prestige and architecture of the company’s products. The structure, user interface and site architecture were designed to be simple and intuitive and to facilitate user navigation, including on mobile devices.
Digital Advertising
To improve brand awareness and boost sales for Favaretti Group, SAY studies digital promotion strategy, creates campaign creativity and manages media budget and online advertising placements on Google and Facebook.
DEM campaigns’ management
Planning of newsletters (24 per year) in Italian and English to promote the types of pool covers offered by the Favaretti Group and their features to the target audience.
Social Media Management
We support the Favaretti Group in managing its Facebook, Instagram and LinkedIn social media channels: from editorial planning and advertising investment strategy to community management. All communication is developed in Italian and English.
Professional copywriting
Writing of news and in-depth articles (12/year) in Italian and English for the publication of informative content within the website, on the company’s products and innovations.
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