Fiocchi Munizioni

With over 140 years of history, Fiocchi Munizioni S.p.A. has built a legacy of leadership in the ammunition industry, offering high-quality solutions for the world of sport, hunting, and defense. The heritage of this Lecco-based company is recognised internationally, and sport shooters from all over the world rely on Fiocchi to tackle the most important Olympic challenges. The company is supported by press office services in Italian and English, social media management, content production and photographic asset management, with dedicated teams following the travels of national teams and sponsored athletes around the world, while a support group operates from the headquarters in Padua.

We managed Fiocchi’s social media platforms, developing an editorial plan that combines the company’s branding strategies with coverage of all Fiocchi Team sporting events. We created specific graphics and tailored content for Facebook, Instagram, LinkedIn and YouTube, in order to propose engaging and immersive initiatives for all Fiocchi followers.

The activity of managing photographic assets covered the entire content chain, from on-site and in-studio production, to the titling and categorisation of the assets, up to the management of the image database, made available to the company’s various departments and stakeholders through a dedicated online platform.