FITARCO
Federazione Italiana di Tiro con l’Arco
FITARCO
The project
FITARCO is the Italian Archery Federation. Founded in 1961, FITARCO now has over 20,000 members, 500 clubs, 2,000 coaches and more than 100 referees throughout Italy.
Social Media Management
Facebook, Instagram and TikTok are some of the social networks that the Federation uses to engage its audience of enthusiasts. SAY supports FITARCO in managing the three channels by following strategy, editorial planning, production of graphic, photographic and video content and community management. The objectives are multiple: communicating the federation’s values, expanding knowledge of the sport discipline, promoting events and top athletes, celebrating victories and achievements, bringing younger audiences closer to the world of archery.
Social Media Advertising
With the objective of encouraging community interaction and increasing FITARCO’s visibility, SAY also handles the management of advertising campaigns on Facebook and Instagram channels.
Event media coverage
A creative team from the agency follows the Federation’s most important national competitions live to update followers on the progress of the races and share anecdotes and interesting facts about the protagonists through the production of photographic content, videos and interviews.
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