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Camping Village Garden Paradiso
Client
Camping Village Garden Paradiso
Services
Industries
About Camping Village Garden Paradiso
The Camping Village Garden Paradiso is a holiday centre located on the Cavallino coastline, in the province of Venice. It offers different types of accommodation suitable for families, couples and groups of friends, as well as services and activities designed for all ages.
Camping Village Garden Paradiso and SAY, together
The strategy for Camping Village Garden Paradiso
Together with Camping Village Garden Paradiso, we developed an original creative concept, to be declined on the various channels, and realised a photo shoot. The objective shared with the client was to engage the loyal community and attract new customers.
Brand Identity, Art direction and shooting video, Contents Creation, 7 Languages managment
+
71
%
of interaction rate with posts
The community that comments, shares and likes has grown.
+
47
%
of traffic to the website
Compared to the previous year, the number of people coming to the site to browse and get information has increased.
+
54
%
of new users on the website
Compared to the previous year, more users visited the site for the first time.
Brand Awareness with the Campaign Claim
New Photos for All Online Platforms
Following the brand’s defined tone of voice, the realisation of the shooting contributed to creating a new narrative around the concept of “A Paradise of Holiday”, the claim of the entire campaign. We managed and organised every phase of the shooting, from the adaptation of the concept to the definition of the subjects, from the inspections to the planning of the working days. We coordinated the various professionals involved (photographer, videomaker, stylist, models and extras) and carefully selected the final material based on the destination channels. The photos and videos produced are now used across multiple aspects of the new communication strategy, including social media channels (Facebook and Instagram), newsletters, and online ADV.
The New Multilingual Website
To align Garden Paradiso’s communication and image across all touchpoints, we developed a new website for the campsite in 7 languages. In particular, we defined the site’s structure, created the mockup and crafted a graphic proposal that reflects the campaign’s concept. The aim was to create an engaging and user-friendly website capable of increasing conversions. The platform is also equipped with the Equaliweb system to ensure maximum accessibility for all users. The images on the site were chosen from the new shoot, the texts are written with an SEO perspective, and the content is frequently updated with news and blog articles.
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