Geronimo Stilton Live Experience
Geronimo Stilton Live Experience
The project
From December 8, 2022 to February 26, 2023, the Altinate San Gaetano Cultural Center in Padova hosted “Geronimo Stilton Live Experience. Journey through Time,” an interactive, fun and educational exhibition dedicated to children, school groups and families. Created by Pleiadi Science Farmer, the exhibition was promoted by the Municipality of Padua with the intention of stimulating the curiosity of young visitors by involving them in a magical and adventurous journey through time among dinosaurs, Egyptians, pirates, puzzles to solve and challenges to overcome, and to bring them closer to the STEAM world (Science, Technology, Engineering, Art, Mathematics) through scientific/creative activities and workshops, accompanied by the character of Geronimo Stilton, the famous mouse journalist from the book series that has become a global phenomenon.
Graphic design
SAY handled the design of all materials, digital and paper, useful for promoting the exhibition: roll-ups, press folders, banners for advertisements, newspaper ads and templates for social media communication.
Digital communication
Facebook and Instagram were the social media channels used to promote ‘Geronimo Stilton Live Experience. Journey Through Time’, for which the SAY team created advertising campaigns, designed and published themed posts, and managed community activities before, during, and after the exhibition.
Influencer Marketing
To increase engagement on social media channels and attract new visitors, SAY managed the promotional content for the exhibition with the help of selected local influencers from the cultural and journalistic sectors.
Press Office and Media Relations
For “Geronimo Stilton Live Experience. Journey through Time” SAY also handled press office activities and media relations, in order to increase the visibility and reputation of the initiative also through online and offline information outlets, both general and sector-specific, structuring a press office service for the entire duration of the exhibition, capable of providing media and editorial offices with data and curiosities that could become news. It also organized the opening press conferences at the Altinate San Gaetano Cultural Center, the location where the exhibition was set up for over two months.
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