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Hanna Instruments

Client

Hanna Instruments

Services

SEO, Websites, E-commerce

Industries

E-commerce, Industry

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Project

Founded in Italy in 1978, Hanna Instruments is today a global leader in analytical instrumentation with headquarters in Woonsocket, USA. With over 1,500 employees worldwide, Hanna Instruments manufactures and distributes a wide range of scientific products for different sectors.

The strategy for Hanna Instruments

We designed and developed the new e-commerce site for Hanna Instruments. To ensure effective and synchronised updating of prices and stock, we integrated the new site with the company’s existing management system. In addition, to ensure optimal visibility in search engines, we carried out the SEO setup, along with migration and post-migration activities.

In practice

  • Website

    In the design phase, we outlined an intuitive and functional e-commerce website, which would meet Hanna Instruments’ specific needs: allow users to discover products and services, and support an automatic system for updating prices and stocks.

  • Technological Integration

    The integration of the site with the company’s management system enabled automated and smooth inventory and price management. We created a customised solution that monitors and updates information automatically on a daily basis, thus streamlining business flows.

  • SEO optimisations

    After a keyword analysis and clustering phase, we worked on detailed redirect mapping to preserve pre-existing SEO authority and optimised the site architecture for better crawling and indexing by search engines.

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Between synergy and innovation

The integration of Hanna Instruments’ new e-commerce with its business management system was a key element of the project. Collaboration between the IT and SEO departments made it possible to automate the updating of prices and stock through carefully planned data streams to reduce the impact during peaks in site traffic.
Automation facilitated the export of orders in management-compatible formats, enabling more efficient management and reducing the need for manual intervention. This integration has helped streamline business processes, freeing up internal resources and increasing the flexibility and efficiency of the system.

Our experience with Hanna Instruments

“With SAY we found a competent team of professionals, who supported us in the design and development of the new website and search engine positioning. After improving the customer journey and the interconnection with other management and marketing platforms, we are now facing together the challenge of growing our B2B digital business and e-commerce revenues.”

 

Enrico Tavella
Marketing manager for Hanna Instruments

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