IRON LOG

Iron Log Srl has developed for over 30 years logistic systems to optimize the activities of B2b and B2C clients through “agile scrum” methods and with a “bottom-up” approach, which allows to implement custom-made proposals for each partner, with particular attention to sustainability of transport and logistics processes.The group offers storage, packaging and delivery services and has its operational headquarters in Piacenza, where it has an 80,000 m² warehouse for goods storage and logistics management.

SAY, tasked with designing the group’s logo, proposed a symbol consisting of a pictogram depicting a red and yellow phoenix created with flowing lines, and an italic font that conveys speed and efficiency, to express the concepts of strength, rebirth and positivity, and to place greater emphasis on the two words that make up the brand name (Iron and Log).

After designing the new logo, SAY took care of the creative study of the brand’s new coordinated image and created the main printed and digital materials to support its communication, such as the company profile, letterhead, business cards, email signature, envelopes and press kits.

The new ironlog.it website has been designed to provide advice and information on the services offered by the group. SAY’s web division has proposed a portal that allows users to clearly and immediately find news and in-depth information on the sector and, more generally, on all the activities that make up the company’s logistics flow, such as the coordination and management of handling services.