Microtel Innovation

Microtel Innovation, part of the Cinetix Group, offers technologically advanced Network Visibility solutions for the Italian and international telecommunications sector, with the aim of optimising the monitoring systems and security infrastructure of telephone operators and service providers. From cyber security to system design and structured cabling, Microtel Innovation, which has been operating in the telecommunications market since 1982, works alongside its customers to make network access efficient, completely transparent and secure.

SAY designed Microtel Innovation’s new English-language website, choosing a design with attention to detail in terms of colours and photographs and dedicated iconography to emphasise the values of connection, speed and innovation promoted by the company, giving the portal a technological and highly personalised feel. The “mobile first” design has been developed for intelligent navigation and greater user usability, made even more dynamic by the inclusion of highlighted phrases and calls to action.

LinkedIn, YouTube and Facebook are the social media that Microtel Innovation uses to share news over the product and updates about the sector. We support the brand in managing the three channels, taking care of editorial planning, graphic content creation and community management.

To further promote brand awareness and give visibility to Microtel Innovation’s services, SAY oversees the digital promotion strategy, creating online advertising campaigns and advertisements and planning newsletters for the target audience.