Nims – Lavazza

Nims S.p.a. is a historic company based in Padua that has been bringing quality products across Italy for 40 years to improve life in the family and small business through a national network of 150 sales offices. For the past 25 years, it has collaborated with the Lavazza Group, which it joined in 2017 and for which it is the official retailer of coffee machines, capsules, pods and other products in the wellness products from the Lavazza line.

SAY was responsible for the creation of a house organ to provide the company with an internal communication tool for its more than 3,000 employees spread throughout Italy. From selecting the format and developing the visual concept, the agency managed the entire design process of the magazine, both in terms of content and graphic layout.

Tradition, quality, corporate culture: the new limited edition paper layout of the bimonthly magazine “Nims Racconta” was designed to reflect the corporate values of Nims S.p.A. and recall the tones and nuances of the coffee product.

We collaborate in the drafting of the content for the editorial project “Nims Racconta”, which includes interviews with managers, company news, commercial results and recipes to be made with Lavazza coffee machines and their wide range of products.

To enable digital access to the magazine, the website portal www.nimsracconta.it was created, where all the articles and in-depth features from the print version are published. Additionally, an informative newsletter was designed to be sent to national collaborators, announcing the release of the new issue and previewing its main content