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Norma’s Teaching

Client

Norma’s Teaching

Services

SEO, CRO & UX, Web copywriting, Websites

Industries

E-commerce

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About Norma’s Teaching

Founded by Norma Cerletti, Alice Bush and Michael Carbone, Norma’s Teaching is an innovative online English school with a community of over 1,000,000 followers. The company has become a reference point in Italy for English language learning thanks to its interactive and fun methods.

Norma’s Teaching and SAY, together

The Strategy for Norma’s Teaching

We designed the new Norma’s Teaching website with the aim of improving the user experience and supporting thousands of students on their learning journey. We therefore revised the architecture, design and content of the website to reflect the brand identity.

SEO, CRO & UX

Websites, Graphic Design

Art direction and shooting video, Contents Creation

In practice:

  • New Site Architecture

    After doing a digital market analysis, we identified the main search trends and built the website’s new architecture accordingly. We then revised the information layout and created new SEO-optimised content.

  • UX and Ul Optimisations

    To create a user-friendly website, we optimised the User Experience and User Interface. The design of the platform is based on a “pop serious” look&feel modern, clean and professional.

  • Website Performance Enhancement

    From a technical point of view, the website was significantly upgraded to effectively handle the high daily traffic generated by the numerous online visitors.

The Results of Norma’s Teaching Strategy
22842

Impression

recorded by the blog only two weeks after publication

+ 25 %

Organic sessions recorded

+ 3,9 %

Engagement rate

28

Strategic keywords ranked in top 10

*The data refers to the period from 01/05/2023 to 31/10/2023 compared to the same period of the previous year.

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What Blocks Your Learning? Find Out with a Quiz!

To help each individual learner identify the most suitable course for their needs, we have developed a totally free interactive test. This tool allows users to identify specific obstacles that block effective English language learning, providing personalised guidance to courses that can help overcome these challenges. This solution aims to optimise each student’s educational journey, making the learning experience more direct and focused. The quiz is also an effective lead generation tool. To access the results, users have to provide their email address. Thanks to this strategy, Norma’s Teaching has implemented an advanced marketing automation system: after the user enters their email and completes the quiz, it is automatically integrated into a cycle of personalised communications. This system makes it possible to maintain continuous contact with the users, offering them tailor-made content that precisely meets their needs.

Winner of a Special Star for Copy Strategy in the Internet Section at the XXVIII Mediastars Award.

A Blog that Speaks Like Norma

To ensure that Norma’s Teaching blog faithfully reflected the friendly and welcoming tone of Norma Cerletti, we developed specific content that maintained her distinctive style and tone of voice. This approach created a consistent and personal reading experience, increasing student engagement and strengthening their connection to the online school.

The Experience of Norma’s Teaching

“It has been an enormous pleasure for us to collaborate with SAY, which has immediately embraced our values and our main objective, which is to guide and raise awareness among Italian users to improve their knowledge of the English language. The partnership between the two companies and the related mix of competences represent only the beginning of a long and fruitful collaboration.”

Michael Carbone
CEO and Co-Founder of Norma’s Teaching Srl.

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