Padova Jazz Festival

Padova Jazz Festival is a historic cultural event that has been enlivening the stages of the main theatres in the Venetian city for more than twenty years with jazz events and concerts by internationally renowned artists. For the 21st edition, the SAY team worked together with the Miles Cultural Association on a project with a completely new look and duration, offering a calendar of over 40 events in one month (from 13 October to 24 November 2018).

After working on the creative studio to design a new coordinated image (logo and visual content), the official portal www.padovajazz.com was completely redesigned, optimising it for quick and multi-device use, and all the Festival’s communication materials and creative content were produced: leaflets and booklets with the programme, postcards with the events calendar, passes to access the concerts, roll-ups and advertising materials (posters and press releases).

In the months leading up to the start of the Festival, teaser strategies and activities were promoted on the official social media channels (Facebook and Instagram) to promote the music event, preview some of the big names expected in the city and highlight the event’s sponsors. During the Festival, the agency provided information and updates on the packed concert schedule, overseeing the distribution of promotional materials.

The novelty of the 21st edition was the launch of a Spotify playlist that the agency team created and continuously updated with the most emblematic music tracks to encourage the engagement of users, audiences and enthusiasts and accompany them on the musical journey offered by the Padova Jazz Festival.