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Politecnica

Client

Politecnica

Services

Creative Strategy, Website, Art direction

Industries

Construction

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About Politecnica

Politecnica is one of the leading Italian companies in the integrated design sector, specialising in architecture, engineering and urban planning. With a team of over 300 professionals, it combines various multidisciplinary skills to create innovative and sustainable solutions.

Politecnica and SAY, together

The Strategy for Politecnica

In order to update Politecnica’s visual identity and renew its digital presence, we carried out a complete brand restyling and designed a new website. Our aim was to more accurately reflect the evolution of the company’s values and improve the user experience, thus consolidating Politecnica’s position as an innovative leader in the integrated design sector.

SEO, CRO & UX

Websites, Social Media, Graphic Design

Art direction and video shooting, Sustainability Communication

In practice:

  • Creative strategy

    We outlined a comprehensive strategy that defines Politecnica’s mission, vision and values, ensuring that every visual and communicative element was perfectly aligned with the company’s identity.

  • Restyling

    Politecnica’s logo was completely redesigned, introducing modern elements that reflected Politecnica’s historicity and continuous evolution.

  • Website

    The new website was designed to be aesthetically pleasing and functional, significantly improving the user interface and navigation experience.

  • Sustainability

    We have edited the sustainability section of the site showing Politecnica’s commitment to eco-friendly practices with a summary of the Sustainability Report 2023 and a selection of the most relevant projects.

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A New Logo that Embraces Innovation

The restyling of Politecnica’s logo represents a considered and respectful evolution of its historical roots, while introducing a strong element of modernity. Retaining the fundamental concept of “Building for Humans”, the brand’s payoff, the new logo design reflects a modernisation through the geometric abstraction of its components, particularly evident in the letter “P”, which becomes a distinctive symbol of the brand.

A New Polychromatic Website

The new Politecnica website combines elegant design with advanced functionality, creating a welcoming and informative digital environment. Navigation has been simplified to ensure that every user can easily find the information they are looking for, from details on sustainable engineering projects to the latest innovations in urban planning. The new pages are enhanced with high-definition images and multimedia content that illustrate the breadth and depth of Politecnica’s work, while subtle animations guide the eye through the content without overloading the visual experience.

The colour palette has been carefully selected to reflect the company’s different areas of expertise.

The Experience of Politecnica

“After more than 50 years of history, Politecnica continues to plan for the future and never stops rethinking itself. This is why we felt the need to renew our logo and tell the market who we are with a new, fresher, more image-rich and user-friendly website. Thanks to SAY who accompanied us on this journey, we have focused on what we are and what we intend to be for our clients, our partners and for the future. Our renewed visual identity focuses on the core values that represent us: we integrate skills and experience, different professionalism and multiple sensitivities, but also we share a responsibility for the project, respect for the individual, and a cooperative spirit.”

Beatrice Gentili
Architect, Sales Director Italy

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